Anastasia Sri Sukistini, Antonius Singgih Setiawan, Agustinus Widyartono
{"title":"Gaya Hidup, Orientasi Pilihan Strategi dan Pengambilan Keputusan Usaha pada UMKM di Kota Palembang","authors":"Anastasia Sri Sukistini, Antonius Singgih Setiawan, Agustinus Widyartono","doi":"10.47768/gema.v13i2.238","DOIUrl":null,"url":null,"abstract":"This study aims to prove the effect of lifestyle, strategy choice orientation on business decision making. This study uses primary data through a survey of culinary entrepreneurs in Palembang. The questionnaire data used in this study were 92 (61.3%). Analysis of Structural Equation Modeling (SEM) Partial Least Squares (PLS) using Warp PLS software version 5.0 to examine the research. The results of the study show that the lifestyle and strategy choice orientation affects business decision-making.","PeriodicalId":413913,"journal":{"name":"GEMA : Jurnal Gentiaras Manajemen dan Akuntansi","volume":"17 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2012-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"GEMA : Jurnal Gentiaras Manajemen dan Akuntansi","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.47768/gema.v13i2.238","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
This study aims to prove the effect of lifestyle, strategy choice orientation on business decision making. This study uses primary data through a survey of culinary entrepreneurs in Palembang. The questionnaire data used in this study were 92 (61.3%). Analysis of Structural Equation Modeling (SEM) Partial Least Squares (PLS) using Warp PLS software version 5.0 to examine the research. The results of the study show that the lifestyle and strategy choice orientation affects business decision-making.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
