The Effects of Real Estate Service Platforms on Changes in User Perception and Real Estate Related Activity

Abstract

This study aims to analyze the effects of the characteristics and utilization of real estate service platforms on changes in user perception and real estate-related activities. This study builds a path model by dividing the characteristics of the real estate service platform into informativity, systematic, and usability in order to identify the direct and indirect effects. As a result, it is confirmed that how useful the information of the real estate app is indirectly affects the change in user perception through the degree of utilization. It is also confirmed that the usability of the real estate service platform directly and significantly affects the change in user perception. On the other hand, it is confirmed that the system stability do not significantly affect the degree of utilization and changes in user perception. This study is meaningful in that it is necessary to develop in the direction of improving real estate understanding and accessibility rather than increasing the degree of use of real estate apps.