User Curiosity Factor in Determining Serendipity of Recommender System

Abstract

Recommender rystem (RS) is created to solve the problem by recommending some items among a huge selection of items that will be useful for the e-commerce users. RS prevents the users from being flooded by information that is irrelevant for them.Unlike information retrieval (IR) systems, the RS system's goal is to present information to the users that is accurate and preferably useful to them. Too much focus on accuracy in RS may lead to an overspecialization problem, which will decrease its effectiveness. Therefore, the trend in RS research is focusing beyond accuracy methods, such as serendipity. Serendipity can be described as an unexpected discovery that is useful. Since the concept of a recommendation system is still evolving today, formalizing the definition of serendipity in a recommendation system is very challenging.One known subjective factor of serendipity is curiosity. While some researchers already addressed curiosity factor, it is found that the relationships between various serendipity component as perceived by the users and their curiosity levels is still yet to be researched. In this paper, the method to determine user curiosity model by considering the variation of rated items was presented, then relation to serendipity components using existing user feedback data was validated. The finding showed that the curiosity model was related to some user-perceived values of serendipity, but not all. Moreover, it also had positive effect on broadening the user preference.