Online Food Delivery- A Solution for Upsurging Restaurant Business

Abstract

The Online Food Delivery Service offered by third-party food delivery companies has played an inevitable role in the growth and revenue of the restaurant food business. Through this service, along with serving foods to dine-in consumers, the restaurants canearn income by delivering foodsto customers at their doorstep. Under this study, the major objectives are to describe the evolution and background of online food delivery service and to examine the chief reasons behind the preference of online food delivery business by restaurants.The study concluded that the restaurants choose online food delivery businesses of third-party food delivery companies as a solution for several problems which they have faced while doing their business. Thereisa reduction in the number of dine-in customers, reduction in revenue and profit, limited seating capacity, lack of popularity, limited marketing space for doing business and the absence of new business opportunities. The study also illustrates major innovations that took place in the space of the food delivery segment, which includes the Restaurant to Consumer Model, Platform to Consumer Model and Full Stack Model of Food Delivery.