Factors Affecting the Acceptance Level of Print Media with Special Reference to English Newspaper

Abstract

Print Media had a glorious history. It was challenged by another media solutions from time to time. Growing media market made room for all the options and every media options registered growth with minimal alterations. Printing Technology followed by Radio, TV, Analog Signal Processing (ASP) and Digital Signal Processing (DSP) made a huge change in the media industry. Every media options had their own set of advantages and disadvantages. Print media slowly and gradually started losing its charm. Sudden entry of COVID-19 had unprecedented impact on the Print Media. The aim of this study is to understand the Factors Affecting the Acceptance Level of Print Media. Product, Price and Promotions regarding English Newspaper is incorporated in the study.