Measuring Sustainaible Competitive Advantage on Cooperative (Case Study: South Sumatera Cooperative)

Abstract

. This study aims to build a research model about increasing sustainable competitive advantage in cooperatives. The model built in this study was identified to determine the variables that most influence the improvement of sustainable competitive advantage. The unit of analysis in this study is the manager of cooperatives in South Sumatra with a sample of 250 cooperative managers. The analytical method used is a structural equation model with AMOS software. The results showed that valuable has the most influence in increasing sustainable competitive advantage and the next is rareness. The results of this study contribute to the body of science in particular there is a study of sutainability.