Under the Change of Communication Environment, The Development Status and Future Direction of China's Microfilm

Yuan Gao
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Abstract

The micro film market has only experienced a few years since its birth, and the rapid expansion of the market has resulted in uneven content. In the present era of information explosion, the 4 g will soon become a thing of the past, 5 g the forthcoming era, in the audience pay more and more attention to the content, rather than to simply the pursuit of novelty seeking era, communication and dissemination of content will face a new round of revolution, Internet +, big data calculation, the fifth generation of mobile communication technology will be the development of the micro film a new round of opportunity. Improving the cultural connotation of micro films and opening up new communication channels will bring more opportunities for the future development of micro films.
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传播环境变化下中国微电影的发展现状与未来方向
微电影市场从诞生到现在仅仅经历了几年的时间,市场的快速扩张导致了内容的参差不齐。在当今信息爆炸的时代,4 g将很快成为过去,5 g即将到来的时代,观众越来越多关注的内容,而不是简单地追求追求新奇的个性时代,交流和传播的内容将面临新一轮的革命,互联网+大数据计算,第五代移动通信技术将微电影新一轮的发展机遇。提升微电影的文化内涵,开辟新的传播渠道,将为微电影未来的发展带来更多的机遇。
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