ISO Standards and European Norms for Size Designation of Clothes

Abstract

Customers can recognize the information on the size designation very rarely to the full extent because only experts can understand them. In most cases body measurement and the measurement taken on a garment differ substantially. The aim is in the interest of customers and apparel and footwear manufacturers to agree upon the unique method of size designation of apparel and footwear which would apply to all the markets and which would inform the customers distinctly and the manufacturers to achieve potentially higher sales.