Investigating Multi-Channel Learning Adoption on Higher Education Students

Abstract

This study examined the effectiveness of online learning in higher education institutions following the new health protocol regulation to slow the spread of Corona Virus Disease (COVID-19). Multi-channel learning is a unique implementation of the online learning system conducted by BINUS University. The Technology Acceptance Model (TAM) and Expectancy Confirmatory Model (ECM) was adopted to examine the effectiveness and the antecedent of student’ continuance intention of multi-channel learning. One hundred seventy-six students were participating in our online survey. The result concludes that students' confirmation of the effectiveness of multi-channel learning could lead to satisfaction, perceived ease of use, and perceived usefulness. In addition, the result found that satisfaction could mediate the effect of students' confirmation of their intention to continue using multi-channel learning in the future. The findings provide a comprehensive model to measure and examine the relationship between variables adopted from TAM and ECM. The findings should also give insight to higher education institutions on manage and develop their online learning system.