The functional and aesthetic values for the sign through ancient civilizations as an entrance to enrich the visual and cultural formulas of the contemporary service sign

Abstract

Since the dawn of time, symbols have expressed the human arts, so the visual language was through Functional and aesthetic values of ancient civilizations, and visual culture comes as an integrated system of signs, symbols, visual cultural formulas, shapes, relationships and contents bearing the experiences and balance of civilized The contemporary service mark with its features and carries with it the thought and civilization of the nation. The researcher has seen that the signs across ancient civilizations and the functional and aesthetic values they represent can form an important axis from which the designer can start to enrich the visual cultural formulas of the contemporary service mark peoples and is characterized by Introduction.