Incorporating Media in Promoting Lifelong Learning Among Street Vendors in Ghana

Abstract

This chapter explores media promotion of lifelong learning among street vendors in Ghana. It looks at conceptual frameworks underpinning street vending and the relevance of media in empowering street vendors. It also examines challenges involved in street vending and strategies in integrating street vending into the formal sector of the economy of Ghana. The contributions of media in empowering street vendors and learning as a process of lifelong learning fashion are also discussed. Issues emerging from street vending and recommendations are discussed. The chapter concludes that the Government of Ghana should develop all-inclusive business policy to accelerate formalization of informal enterprises. Street vendors should also build strong front, and leadership, to foster effective collaboration and partnership with media houses to aid in deepening lifelong learning drive in Ghana.