Modernisasi Pangan Khas Minangkabau Palai Bada dengan Implementasi Inovasi pada Pengolahan dan Pemasaran

Ediset Ediset, R. Hidayat, Taufiq Ihsan, Weriantoni Weriantoni, Amrizal Anas
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Abstract

The Community Partnership Program (CPP) to help businesses grow and develop is carried out in the Panas Minder group (Palai Bada Khas Minangkabau Moderized) which is located in Pauh District, Padang City. The product of Panas Minder's business is typical Minangkabau Palai Bada food, the product is still being processed and marketed traditionally so that the product does not last long and only has a local market share. The objectives of the activities are to improve the processing of Palai Bada products by implementing innovation in the combustion processes, and improve the marketing strategy of Palai Bada products by adopting digital marketing. The mentoring methods used to assist partners are field meetings and business meeting. The results of the coaching activities are partners have adopted combustion innovationsusing modern Furcase and Panas Minder partners have been trained and guided to take advantage of digital marketing by creating websites and official Instagram lines.
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Minangkabau Bada食品的现代化与处理和营销创新的实现
帮助企业成长和发展的社区伙伴计划(CPP)在位于巴东市保卫区的Panas Minder集团(Palai Bada Khas Minangkabau Moderized)中实施。Panas Minder经营的产品是典型的米南卡堡Palai Bada食品,产品仍然是传统的加工和销售方式,因此产品持续时间不长,只在当地占有市场份额。活动的目标是通过在燃烧过程中实施创新来改进帕莱八达产品的加工,并通过采用数字营销来改进帕莱八达产品的营销策略。用于协助合作伙伴的指导方法是现场会议和业务会议。培训活动的结果是合作伙伴采用了燃烧创新,使用现代Furcase和Panas Minder合作伙伴接受了培训和指导,通过创建网站和官方Instagram系列来利用数字营销。
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