The Impact of The Film Ada Apa Dengan Cinta 2 on Culinary Tourism in The Province of Yogyakarta

Abstract

Film-induced tourism is a relatively new phenomenon in the tourism industry whereby a film can affect an individual's traveling tendencies and destination preferences. The film Ada Apa Dengan Cinta 2 mostly takes place in Yogyakarta and the varied places shown in the film have been attracting tourists, including culinary tourism. There are three places in Yogyakarta that were shown on the film related to culinary tourism: Klinik Kopi, Sellie Coffee, and Sate Klathak Pak Bari. The purpose of this research is to learn how the film Ada Apa Dengan Cinta 2 affected the pull and push factors of visitors to visit the culinary attractions specific to the film. To achieve this purpose, data triangulation was used to see the validity of the data obtained, whether from the film or from in-depth interviews with both regular and key informants. The results of this research show that the intrinsic elements of the film had an impact on tourism in the region in which the film was set. The intrinsic elements of the film (i.e., character, dialog, and setting) gave the audience some sense and impression of the attractions of the region that sparked a desire to visit it. The experience that audience members felt when seeing the attractions and the ambience represented in the film created a desire to feel like they could be inside the film by visiting the specific attractions. Keywords—film-induced tourism, push and pull factor on tourism, the intrinsic elements of the film, culinary tourism, Ada Apa Dengan Cinta 2 Film