{"title":"Permodellan Online Customer Review di Tinjau dari Relationship Market-ing, Brand Image, dan Brand Trust","authors":"S. Mulyani, Sumeidi Kadarisman, A. Jamaludin","doi":"10.11594/jesi.02.01.10","DOIUrl":null,"url":null,"abstract":"Tujuan di lakukannya penelitian ini adalah untuk mengetahui pengaruh relationship marketing, brand image dan brand trust terhadap online customer reviews produk H&M. Menngunakan Structural Equational Modelling (SEM) dengan sofrware Smart PLS 3.29. Hasil Menunjukkan bahwasanya Brand Image berpengaruh postifif dan significant dan relationship marketing dan brand trust tidak mempengaruhi online customer review.","PeriodicalId":136508,"journal":{"name":"Jurnal Ekonomi Dan Statistik Indonesia","volume":"19 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Ekonomi Dan Statistik Indonesia","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.11594/jesi.02.01.10","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Tujuan di lakukannya penelitian ini adalah untuk mengetahui pengaruh relationship marketing, brand image dan brand trust terhadap online customer reviews produk H&M. Menngunakan Structural Equational Modelling (SEM) dengan sofrware Smart PLS 3.29. Hasil Menunjukkan bahwasanya Brand Image berpengaruh postifif dan significant dan relationship marketing dan brand trust tidak mempengaruhi online customer review.
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