The Influence of E-Wom and Image Destination on Revisit Decision Moderated by Trust: A Literature Review

Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) Pub Date : 2019-04-01 DOI:10.2991/PICEEBA2-18.2019.58

Yerizal Yerizal, Abror Abror

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引用次数: 5

Abstract

This research is motivated by the rapid growth of tourism in Indonesia Country. This causes many opportunities for tourists to move from one tourist attraction to another. So it is difficult to maintain and increase the number of tourists visiting a region. This study aim to gather and analyze published articles regarding the influence of E-Wom, destination images and Trust on revisit decision. The research design is a literature review. Articles published in the last ten years appearing in six different academically recognized journals of tourism have been reviewed in the present study. Based on the results of the review literature that a positive E-Wom statement is a way to build trust in the destination image. When tourists find a match for what they think, or get a good overall impression of a tourist destination, trust arises. Travelers who believe in a good destination will be used as a reference for a return visit. So, it can be concluded that Electronic Word of Mouth, Destination image and trust has a positive and significant on revisit decision.

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网络口碑和图像目的地对信任调节的重访决策的影响:文献综述

这项研究的动机是在印度尼西亚国家旅游业的快速增长。这使得游客有很多机会从一个旅游景点转到另一个旅游景点。因此，很难维持和增加访问一个地区的游客数量。本研究旨在收集和分析已发表的关于E-Wom、目的地形象和信任对重访决策影响的文章。本研究设计为文献综述。本研究回顾了近十年来在六种不同的旅游学术期刊上发表的文章。根据文献综述的结果，一个积极的E-Wom声明是建立信任的目的地形象的一种方式。当游客找到符合他们想法的东西，或者对旅游目的地有一个良好的整体印象时，信任就会产生。相信一个好目的地的旅行者将被用作回访的参考。由此可见，电子口碑、目的地形象和信任对重访决策有正向的显著影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)

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