Pub Date : 2019-04-01DOI: 10.2991/PICEEBA2-18.2019.87
Syafriansyah Syafriansyah, B. Muchtar, S. Syahrizal, Fajri Ahmad
The success of a company depends on the quality of human resources they have. Current research has been done by analyzing data collected from 152 employees working in the plantation sector to ascertain whether the responses differ significantly or not with regard to their perceptions of employee performance. The data for that purpose is gathered with the help of the relevant scale and analyzed by applying different statistical techniques. This study shows a significant difference in employee perceptions of employee performance across all exogenous and endogenous variables primarily related to work motivation.
{"title":"The Influence Of Transformational Leadership And Work Competence On Employee Performance With Work Motivation As A Mediating Variable: A Study Of Pt. Perkebunan Nusantara VI","authors":"Syafriansyah Syafriansyah, B. Muchtar, S. Syahrizal, Fajri Ahmad","doi":"10.2991/PICEEBA2-18.2019.87","DOIUrl":"https://doi.org/10.2991/PICEEBA2-18.2019.87","url":null,"abstract":"The success of a company depends on the quality of human resources they have. Current research has been done by analyzing data collected from 152 employees working in the plantation sector to ascertain whether the responses differ significantly or not with regard to their perceptions of employee performance. The data for that purpose is gathered with the help of the relevant scale and analyzed by applying different statistical techniques. This study shows a significant difference in employee perceptions of employee performance across all exogenous and endogenous variables primarily related to work motivation.","PeriodicalId":251790,"journal":{"name":"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125945757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-01DOI: 10.2991/PICEEBA2-18.2019.44
Nurhaida Nurhaida, S. Evanita, D. Patrisia
The purpose of this study to analyze the effect of of Organizational Culture, Job Satisfaction and Organizational Commitment on Employee Performance in Padang Panjang City Government. This type of research includes quantitative research specifically this research wants to see about the influence of Organizational Culture, Job Satisfaction and Organizational Commitment to performance. As for the population or the object of this study are employees of the State Civil Service in the Padang Panjang City Government. The sampling method used for this research is proportional random sampling with a total sample of 272 respondents. The results show: (1) organizational culture, job satisfaction, organizational commitment, has a positive and significant effect on employee performance; (2) organizational culture and job satisfaction has no significant positive effect on organizational commitment Employees; (3) Organizational Culture has a positive and significant influence on Employee Performance mediated by Organizational Commitment; (4) Job Satisfaction has a positive and significant influence on employee performance mediated by Organizational Commitment
{"title":"The Influence of Organizational Culture, Job Satisfaction and Organizational Commitment on Employee Performance in Padang Panjang City Government","authors":"Nurhaida Nurhaida, S. Evanita, D. Patrisia","doi":"10.2991/PICEEBA2-18.2019.44","DOIUrl":"https://doi.org/10.2991/PICEEBA2-18.2019.44","url":null,"abstract":"The purpose of this study to analyze the effect of of Organizational Culture, Job Satisfaction and Organizational Commitment on Employee Performance in Padang Panjang City Government. This type of research includes quantitative research specifically this research wants to see about the influence of Organizational Culture, Job Satisfaction and Organizational Commitment to performance. As for the population or the object of this study are employees of the State Civil Service in the Padang Panjang City Government. The sampling method used for this research is proportional random sampling with a total sample of 272 respondents. The results show: (1) organizational culture, job satisfaction, organizational commitment, has a positive and significant effect on employee performance; (2) organizational culture and job satisfaction has no significant positive effect on organizational commitment Employees; (3) Organizational Culture has a positive and significant influence on Employee Performance mediated by Organizational Commitment; (4) Job Satisfaction has a positive and significant influence on employee performance mediated by Organizational Commitment","PeriodicalId":251790,"journal":{"name":"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)","volume":"226 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123712576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-01DOI: 10.2991/PICEEBA2-18.2019.36
Gesit Thabrani, Perengki Susanto, N. Abdullah
Three dimensions of entrepreneurial orientation in the context of small medium enterprises (SMEs) become an important issue for managers because of limited resources and capabilities to handle the rapid changing of customer preferences. Additionally, prior studies are still lacking to explore these dimensions using operation management tools. Therefore, the present study attemptsto determine the topmost priority of entrepreneurial orientation dimensions namely, innovative, proactive, and risk-taking. The authors collected data from managers or owners-managers of SMEs operating in Padang-Indonesia and Analytical Hieratical Process (AHP) was used to determine the priority scale of criteria and sub-criteria of entrepreneurial orientation aspects. Empirical findings reveal that innovation is as the topmost criteria, which is more important rather than proactive and risk-taking in doing the business operation.Also,“research and development of the new products”is as the topmost sub-criteria from the element of innovations. These findings also suggest that innovation is one the most important to be entrepreneurial firms. In line with these findings, the managers or owners-managers have become innovation as the first option to execute a business operation strategy, especially in the contexts of SMEs in a developing economy country like Indonesia.
{"title":"The Essence of Entrepreneurial Orientation Dimensions in SMEs Sector: Utilizing The Analytic Hierarchy Process","authors":"Gesit Thabrani, Perengki Susanto, N. Abdullah","doi":"10.2991/PICEEBA2-18.2019.36","DOIUrl":"https://doi.org/10.2991/PICEEBA2-18.2019.36","url":null,"abstract":"Three dimensions of entrepreneurial orientation in the context of small medium enterprises (SMEs) become an important issue for managers because of limited resources and capabilities to handle the rapid changing of customer preferences. Additionally, prior studies are still lacking to explore these dimensions using operation management tools. Therefore, the present study attemptsto determine the topmost priority of entrepreneurial orientation dimensions namely, innovative, proactive, and risk-taking. The authors collected data from managers or owners-managers of SMEs operating in Padang-Indonesia and Analytical Hieratical Process (AHP) was used to determine the priority scale of criteria and sub-criteria of entrepreneurial orientation aspects. Empirical findings reveal that innovation is as the topmost criteria, which is more important rather than proactive and risk-taking in doing the business operation.Also,“research and development of the new products”is as the topmost sub-criteria from the element of innovations. These findings also suggest that innovation is one the most important to be entrepreneurial firms. In line with these findings, the managers or owners-managers have become innovation as the first option to execute a business operation strategy, especially in the contexts of SMEs in a developing economy country like Indonesia.","PeriodicalId":251790,"journal":{"name":"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114147051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-01DOI: 10.2991/PICEEBA2-18.2019.23
Novlinda Novlinda, S. Amar, D. Patrisia
This study aims to analyze the effect of compensation, education level and job satisfaction on organizational commitment to teachers of SMP in Padang Panjang City. This research is included in causative research with Path analysis techniques. The population in this study were all SMPN teachers in Padang Panjang City with a total sample of 132 respondents. The results of the study indicate compensation has a direct effect on organizational commitment. The level of education has a direct effect on organizational commitment. Job satisfaction has a positive and significant effect on organizational commitment. Compensation has a positive and significant effect on job satisfaction. The level of education has a positive and significant effect on job satisfaction. Compensation has a positive and significant effect on organizational commitment through job satisfaction. The level of education has a positive and significant effect on organizational commitment through job satisfaction.
{"title":"The Effect of Compensation, Education Levels, and Job Satisfaction on Organizational Commitments to Teachers of SMPN in Padang Panjang","authors":"Novlinda Novlinda, S. Amar, D. Patrisia","doi":"10.2991/PICEEBA2-18.2019.23","DOIUrl":"https://doi.org/10.2991/PICEEBA2-18.2019.23","url":null,"abstract":"This study aims to analyze the effect of compensation, education level and job satisfaction on organizational commitment to teachers of SMP in Padang Panjang City. This research is included in causative research with Path analysis techniques. The population in this study were all SMPN teachers in Padang Panjang City with a total sample of 132 respondents. The results of the study indicate compensation has a direct effect on organizational commitment. The level of education has a direct effect on organizational commitment. Job satisfaction has a positive and significant effect on organizational commitment. Compensation has a positive and significant effect on job satisfaction. The level of education has a positive and significant effect on job satisfaction. Compensation has a positive and significant effect on organizational commitment through job satisfaction. The level of education has a positive and significant effect on organizational commitment through job satisfaction.","PeriodicalId":251790,"journal":{"name":"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)","volume":"272 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116621946","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-01DOI: 10.2991/PICEEBA2-18.2019.84
Fachrul Rozi, S. Syahrizal, D. Patrisia, Abror Abror
This study aims to see the effect of self efficacy on lecturer loyalty with job satisfaction as mediating at Universitas Negeri Padang. This study used a sample of 30 lecturers at Universitas Negeri Padang. The research instrument used a questionnaire distributed to Universitas Negeri Padang lecturers as respondents. Analysis method using Partial Least Square (PLS). The results of this study indicate (1) self efficacy has no significant effect on loyalty, (2) self efficacy has a significant effect on job satisfaction and (3) job satisfaction is a mediating on the effect of self efficacy on loyalty.
{"title":"The Effect of Self-Efficacy on Loyalty with Job Satisfaction as a Mediating Variable: Study at Universitas Negeri Padang","authors":"Fachrul Rozi, S. Syahrizal, D. Patrisia, Abror Abror","doi":"10.2991/PICEEBA2-18.2019.84","DOIUrl":"https://doi.org/10.2991/PICEEBA2-18.2019.84","url":null,"abstract":"This study aims to see the effect of self efficacy on lecturer loyalty with job satisfaction as mediating at Universitas Negeri Padang. This study used a sample of 30 lecturers at Universitas Negeri Padang. The research instrument used a questionnaire distributed to Universitas Negeri Padang lecturers as respondents. Analysis method using Partial Least Square (PLS). The results of this study indicate (1) self efficacy has no significant effect on loyalty, (2) self efficacy has a significant effect on job satisfaction and (3) job satisfaction is a mediating on the effect of self efficacy on loyalty.","PeriodicalId":251790,"journal":{"name":"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128329066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-01DOI: 10.2991/PICEEBA2-18.2019.2
Eka Fauzihardani, E. Rasyid, Efa Yonedi, H. Handra
The central standing-point of accounting professional in most ethical violation scandals of corporate collapse has led public to question about standard of ethical behavior in this profession. Although accountant has been introduced ethical standard –code of conduct along their study in university, ethical violations in business and accounting keep happening persistently and massively. To restore public’s trust to accounting profession, an insight of future accountant’s behavior should be obtained. The current research aims to investigate whether future accountant understands and implements code of conduct in the ethical dilemma situation of accounting professional works. Using purposive sampling, data was collected by survey method. Totally, 572 undergraduate accounting students from six universities, located in three provinces of Indonesia have participated in answering a closedended questionnaire. The result of statistical test using Pair-T test has provided empirical evidence that future accountants have a high level of ethical knowledge, that indicate their well understanding of code of conduct in accounting profession. However, their ability to implement ethical knowledge to solve problem in ethical dilemma situation is only in moderate level. This empirical finding indicates that a gap exists in ethical development process, thus ethical knowledge does not develop to ethical behavior. The current research produces an important note for accounting academician that it is an urgent to rethinking and redesign ethics subject in accounting department. A sustainable innovation of method to internalize code of conduct to future accountant in the emerging digital era is a must be.
{"title":"Ethical Knowledge, Ethical Decision: A Gap Of Ethical Behavior Development","authors":"Eka Fauzihardani, E. Rasyid, Efa Yonedi, H. Handra","doi":"10.2991/PICEEBA2-18.2019.2","DOIUrl":"https://doi.org/10.2991/PICEEBA2-18.2019.2","url":null,"abstract":"The central standing-point of accounting professional in most ethical violation scandals of corporate collapse has led public to question about standard of ethical behavior in this profession. Although accountant has been introduced ethical standard –code of conduct along their study in university, ethical violations in business and accounting keep happening persistently and massively. To restore public’s trust to accounting profession, an insight of future accountant’s behavior should be obtained. The current research aims to investigate whether future accountant understands and implements code of conduct in the ethical dilemma situation of accounting professional works. Using purposive sampling, data was collected by survey method. Totally, 572 undergraduate accounting students from six universities, located in three provinces of Indonesia have participated in answering a closedended questionnaire. The result of statistical test using Pair-T test has provided empirical evidence that future accountants have a high level of ethical knowledge, that indicate their well understanding of code of conduct in accounting profession. However, their ability to implement ethical knowledge to solve problem in ethical dilemma situation is only in moderate level. This empirical finding indicates that a gap exists in ethical development process, thus ethical knowledge does not develop to ethical behavior. The current research produces an important note for accounting academician that it is an urgent to rethinking and redesign ethics subject in accounting department. A sustainable innovation of method to internalize code of conduct to future accountant in the emerging digital era is a must be.","PeriodicalId":251790,"journal":{"name":"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)","volume":"127 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128680666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-01DOI: 10.2991/PICEEBA2-18.2019.99
Rio Nardo, S. Evanita, S. Syahrizal
{"title":"The Effect of Transformational Leadership and Non Physical Work Environment on Innovative Behavior with Work Motivation as a Mediation For Employees of Tour And Travel Companies In West Sumatera","authors":"Rio Nardo, S. Evanita, S. Syahrizal","doi":"10.2991/PICEEBA2-18.2019.99","DOIUrl":"https://doi.org/10.2991/PICEEBA2-18.2019.99","url":null,"abstract":"","PeriodicalId":251790,"journal":{"name":"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129423594","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-01DOI: 10.2991/PICEEBA2-18.2019.98
Rinaldi Arman, Yunia Wardi, S. Evanita
This study aims to analyze the influence of Transformational Leadership and Motivation toward the performance of the Faculty of Economics, State University of Padang. This research was conducted with quantitative approach with 47 respondents as samples. The collected data were processed using path analysis to know the influence of exogenous variables, that is transformational leadership and work motivation, toward an endogenous variable, which is employee performance. The results showed that transformational leadership had a significant positive effect on work motivation; transformational leadership had a significant positive effect on employee performance; and work motivation had a significant positive effect on employee performance of State University of Padang.
{"title":"The Effect Of Transformational Leadership and Motivation On Employee Performance","authors":"Rinaldi Arman, Yunia Wardi, S. Evanita","doi":"10.2991/PICEEBA2-18.2019.98","DOIUrl":"https://doi.org/10.2991/PICEEBA2-18.2019.98","url":null,"abstract":"This study aims to analyze the influence of Transformational Leadership and Motivation toward the performance of the Faculty of Economics, State University of Padang. This research was conducted with quantitative approach with 47 respondents as samples. The collected data were processed using path analysis to know the influence of exogenous variables, that is transformational leadership and work motivation, toward an endogenous variable, which is employee performance. The results showed that transformational leadership had a significant positive effect on work motivation; transformational leadership had a significant positive effect on employee performance; and work motivation had a significant positive effect on employee performance of State University of Padang.","PeriodicalId":251790,"journal":{"name":"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)","volume":"134 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116335851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-01DOI: 10.2991/PICEEBA2-18.2019.120
Urmatul Uska Akbar, H. Aimon, Yulhendri Yulhendri
This paper is aimed at analyzing and determining the prospect of economic growth and income inequality by looking at panel data starting from 2011 to 2015 in all regencies and cities in West Sumatera. The data analysis used was simultaneous equation with ILS (Indirect Least Square) method. The results show that labor and Human Development Index (HDI) are the factors that affect Economic Growth, whereas labor, HDI and agricultural sector development are the factors that affect income inequality in West Sumatera.
{"title":"Analysis and Prospect of Economic Growth and Income Inequality in West Sumatra Province","authors":"Urmatul Uska Akbar, H. Aimon, Yulhendri Yulhendri","doi":"10.2991/PICEEBA2-18.2019.120","DOIUrl":"https://doi.org/10.2991/PICEEBA2-18.2019.120","url":null,"abstract":"This paper is aimed at analyzing and determining the prospect of economic growth and income inequality by looking at panel data starting from 2011 to 2015 in all regencies and cities in West Sumatera. The data analysis used was simultaneous equation with ILS (Indirect Least Square) method. The results show that labor and Human Development Index (HDI) are the factors that affect Economic Growth, whereas labor, HDI and agricultural sector development are the factors that affect income inequality in West Sumatera.","PeriodicalId":251790,"journal":{"name":"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131770279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-01DOI: 10.2991/PICEEBA2-18.2019.53
Randy Evri Martha, S. Evanita, D. Patricia
The purpose of this study is to analyze 1) The influence of advertising on consumer purchasing decisions in buying indihome in the Padang city, 2) the influence of sales promotion on consumer purchasing decisions in buying indihome in the Padang city, 3) the influence of direct selling on consumer purchasing decisions in buying indihome in the Padang city, 4) the influence of publicity on consumer purchasing decisions in buying indihome in the Padang city, and 5) the most influential variable of promotion mix is used in increasing sales of indihome products in the Telkom region of West Sumatra. The result shows that 1) Advertising has not a significant and positive effect on consumer purchasing decisions. 2) Direct sales have a significant and positive effect on consumer purchasing decisions. 3) Sales promotion has a significant and positive effect on consumer purchasing decisions. 4) Publicity has not a significant and positive effect on consumer purchasing decisions. and 5) direct sales has the most significant and positive effect on consumer purchasing decisions.
{"title":"The Influence of Promotion Mix towards Purchasing Decision of Indihome product in Telkom Region of Padang City","authors":"Randy Evri Martha, S. Evanita, D. Patricia","doi":"10.2991/PICEEBA2-18.2019.53","DOIUrl":"https://doi.org/10.2991/PICEEBA2-18.2019.53","url":null,"abstract":"The purpose of this study is to analyze 1) The influence of advertising on consumer purchasing decisions in buying indihome in the Padang city, 2) the influence of sales promotion on consumer purchasing decisions in buying indihome in the Padang city, 3) the influence of direct selling on consumer purchasing decisions in buying indihome in the Padang city, 4) the influence of publicity on consumer purchasing decisions in buying indihome in the Padang city, and 5) the most influential variable of promotion mix is used in increasing sales of indihome products in the Telkom region of West Sumatra. The result shows that 1) Advertising has not a significant and positive effect on consumer purchasing decisions. 2) Direct sales have a significant and positive effect on consumer purchasing decisions. 3) Sales promotion has a significant and positive effect on consumer purchasing decisions. 4) Publicity has not a significant and positive effect on consumer purchasing decisions. and 5) direct sales has the most significant and positive effect on consumer purchasing decisions.","PeriodicalId":251790,"journal":{"name":"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129388005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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