Membangun Kualitas Jasa Layanan Publik Berorientasi Pelanggan: Suatu Telaah Teoritis

Arlis Prayugo
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Abstract

The purpose of this paper is to examine the theoretical understanding of the quality of services to the public oriented services to customers. Where the existing theory developed to support the development of the existing problems related to the quality of public services for customer oriented. This writing method uses literature analysis, using the book as a writing journal development theoreticians and analysis in order to develop the theory to be more effective in practice in the use of public services. The results of writing is that in order to establish good governance in generating public services then it is very important to note that the community as a customer is the center of attention of the services. Because of the community who could ultimately assess and appreciation for services rendered. The implication of this paper is expected after reading the understanding of the public services oriented to customer satisfaction has increased. Particularly in the bureaucracy of government services.   DAFTAR PUSTAKABudi setiono. 2002. Jaring Birokrasi tinjauan dari aspek politik dan adminitrasi. Bekasi : Gugus press.Budiono. 2003. Pelayanan Prima Perpajakan. Jakarta : Rineka Cipta.Christopher Lovelock. 2004. Service marketing : people, technology, strategy. United state : Pearson educational international.Craigh cocharn. 2003. Customer satisfaction : tools technique, and formulas for succes. United states : Paton Professional Press CA.Dale H. Besterfield. 1995. Total quality management. New Jersey : Prentice Hill.Delly Mustafa. 2014. Birokrasi Pemerintahan. Bandung : AlfabetaDwiyanto, Agus (ed), 2014, Mewujudkan Good Governance Melalui Pelayanan Publik, Yogjakarta : Gajah Mada University Press & Japan International Cooperation Agency.Dwiyanto, Agus, 2015, Reformasi Birokrasi Kontekstual : kembali ke jalur yang benar, Yogyakarta : Gajah Mada University Press & LAN (Lembaga Administrasi Negara).Fitzsimmons, James A. 2004. Service Management, opera-tions, strategy, information technology. New york: Mc Graw Hill Companies.Francis Buttle. 2004. Customer relationship management, con-sept and tool. Oxford, Burlington : Jordan Hill.Frank M. Gryna, R. C.H. Chua, J. A. Defeo. 2007. Juran’s Quality Planning and analysis. New york : Mc Graw-Hill.Hanif Nurcholis. 2005. Teori dan praktik Pemerintahan dan Otonomi Daerah. Jakarta : Grasindo.Herdiyansyah. 2011. Kualitas Pelayanan Publik : Konsep, Dimensi, Indikator dan Implementasinya. Yogyakarta : gavamediaKausar. 2009. Sistem Birokrasi Pemerintahan Daerah dalam Bayang-bayang Budaya Patron Klien. Bandung : Alumni.M.N. Nasution. 2004. Manajemen Jasa Terpadu. Bogor : Ghalia IndonesiaMiftah Thoha. 2003. Birokrasi dan Politik di Indonesia. Jakarta : Raja GrafindoOsbore, David & Ted Gaebler, 1995, Mewirausahakan Birokrasi (Reiventing Government) Mentrans-formasi Semangat Wirausaha Ke Dalam Sektor Publik, Jakarta:Pustaka Binaman Pressindo.Philip kotler & Amstroong. Principle of marketing. 2001. New jersey : Prentice-Hall international.Philip Kotler. 2001. A Frame Work for marketing management. New Jersey : Prentice Hill.Ricard L. Oliver. 1997. A behavioral Perpective on the customer. New jersey : Mc Graw-Hill.Valarie A. Zeithaml & Mari Jo B. 1996. Service Marketing. The McGraw-Hill Companues, Inc.Zaenal, M. & Muhubudin Wijaya. L, 2015. Manajemen Pelayanan Publik. Bandung: Pustaka setia.
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建立以客户为导向的公共服务质量:理论研究
本文的目的是考察服务质量的理论认识,以公众为导向的顾客服务。其中现有理论的发展支持了现有问题的发展,公共服务质量以顾客为导向。这种写作方法采用文献分析法,利用著作作为写作期刊发展理论并进行分析,以便将理论发展到在公共服务实践中更有效的运用。写作的结果是,为了在提供公共服务方面建立良好的治理,那么很重要的一点是要注意,作为客户的社区是服务的关注中心。因为社区最终可以评估和赞赏所提供的服务。期望通过阅读本文的启示,对公共服务导向顾客满意度的认识有所提高。特别是在政府服务的官僚主义中。dattar PUSTAKABudi节。2002. Jaring Birokrasi tinjawan dari在政治和行政方面发表讲话。贝卡西:古古斯出版社,布迪奥诺出版社。2003. Pelayanan Prima Perpajakan。雅加达:Rineka Cipta。克里斯托弗·洛夫洛克2004年出版。服务营销:人、技术、策略。美国:培生国际教育。Craigh cocharn。2003. 顾客满意:成功的工具、技术和公式。美国:帕顿专业出版社CA.Dale H. Besterfield. 1995。全面质量管理。新泽西州:普伦蒂斯山。戴利·穆斯塔法,2014。Birokrasi Pemerintahan。万隆:AlfabetaDwiyanto, Agus(主编),2014,《善治》(Mewujudkan Good Governance Melalui Pelayanan Publik),日惹:加迦马达大学出版社和日本国际协力机构。Dwiyanto, Agus, 2015, Reformasi Birokrasi Kontekstual: kembali ke jalur yang benar,日惹:Gajah Mada大学出版社和LAN (Lembaga Administrasi Negara)。James A. Fitzsimmons, 2004。服务管理、运营、战略、信息技术。纽约:mcgraw Hill公司。弗朗西斯·巴特尔2004年出版。客户关系管理,概念和工具。牛津,伯灵顿:约旦山。蔡正辉,陈建军,陈建军。2007。朱兰的质量计划与分析。纽约:麦克格劳-希尔。Hanif Nurcholis, 2005。我的祖国,我的祖国,我的祖国。雅加达:grasindo, herdiyansyah。2011. Kualitas Pelayanan Publik: Konsep, Dimensi, indicator and implementasya。日惹:gavamediaKausar。2009. 系统Birokrasi Pemerintahan Daerah dalam Bayang-bayang Budaya Patron Klien。万隆:校友。取得2004。管理人员Jasa Terpadu。茂物:印度尼西亚加利亚。2003年。Birokrasi dan Politik di Indonesia。雅加达:Raja GrafindoOsbore, David & Ted Gaebler, 1995,《再造政府》(Mewirausahakan Birokrasi),雅加达:Pustaka Binaman Pressindo。Philip kotler & armstrong。市场营销原理。2001. 新泽西州:普伦蒂斯-霍尔国际公司。Philip Kotler, 2001。营销管理框架。新泽西州:普伦蒂斯山。理查德·l·奥利弗,1997。顾客的行为视角。新泽西州:麦克格劳-希尔。Valarie A. Zeithaml & Mari Jo B. 1996。服务营销。The McGraw-Hill companies, Inc.Zaenal, M. & Muhubudin Wijaya。L, 2015。管理人员Pelayanan公众万隆:Pustaka setia。
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