M-Commerce Adoption in the Philippines: Perception of Young Consumers

Abstract

Mobile commerce, also known as m-commerce, is one of the online transactions through the use of handheld devices such as smartphones. In the Philippines, smartphones have become one of the necessities of the young consumers nowadays and it is undeniably that this type of consumers are the ones who are engaged in m-commerce. The paper investigated the perceptions of the young consumers in the country specifically on m-commerce's usefulness, risks, and acceptance and satisfaction. Quantitative method is the approach utilized in this paper through the constructed and validated survey instrument distributed to 162 respondents, aged 18 to 25 years old. The findings revealed that factors such as usefulness and risks associated with m-commerce influence its adoption in the Philippines.