Conducting a value chain analysis.

B. Dent, R. Collins
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Abstract

Abstract The paper provides a step-by-step guide on how to perform value chain analysis. It also includes guidance on how to choose promising chains and products. Then, it offers practical advice on conducting consumer research and interviews; analysing data; converting analysis into recommendations; and finally reporting back to chain members and other stakeholders. At each step, the paper gives tips based on the researchers' experience from the many projects they have delivered and mentored, and they encourage the reader to refer constantly to this manual throughout the work for a more robust and impressive results.
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进行价值链分析。
本文提供了如何执行价值链分析的逐步指南。它还包括如何选择有前途的连锁店和产品的指导。然后,它为进行消费者研究和访谈提供了实用的建议;分析数据;将分析转化为建议;最后向连锁成员和其他利益相关者汇报。在每一步中,论文都给出了基于研究人员从他们交付和指导的许多项目中获得的经验的提示,并且他们鼓励读者在整个工作过程中不断参考本手册,以获得更健壮和令人印象深刻的结果。
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Conducting a value chain analysis. Further reading and biographies. Our approach to value chain thinking and analysis.
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