Tourism Recovery Strategy Towards a New Normal in Yogyakarta 2020

Abstract

The shocks caused by the COVID-19 pandemic have a significant impact on the tourism sector and the economy. Yogyakarta is one of the domestic and international tourist destinations in Indonesia. Unfortunately, the Yogyakarta tourism sector is also affected by the pandemic. The study aims to measures the impact and recovery strategies in Yogyakarta tourism. This study using a survey to collecting the data. The Input-Output analysis examines the impact, while descriptive statistics analyze the recovery strategies. The results show that the negative growth of tourists and hotels during the pandemic. The tourism industry suffered heavy losses, and many did layoffs. Four industries in the tourism sector are vital sectors. The simulations show output, final value-added, household income, and labor declining in 2020. The recovery of the tourism sector requires a long stage. The tourism industry must pay attention to changes in tourist preferences post-pandemic. Tourists prefer destinations that are clean and healthy. Yogyakarta must begin to the recovery of tourism gradually. The first phase starts in June 2020 and expects to lead to a new normal in 2022. It is necessary to prepare several action plans for the recovery process. The action plan includes developing health protocols, creating digital tourism, tourism information systems, and SMART Tourism. Thus, Yogyakarta must build a SMART Tourism in the post-pandemic. SMART Tourism is an innovation in the tourism sector by utilizing information technology in integrating tourism activities.