A Process Evaluation Method for Crossover Service Recommendation

Yushuang Fang, Min Yuan, Hangrui Zhang, Ruzhen Wang
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Abstract

With the rapid development of the digital economy and the new generation of information technology, digital services often need to cross the boundaries of different industries, organizations, and regions. Choosing an appropriate recommendation method for crossover service providers has become challenging. Generally, the performance of the recommendation revealed by the evaluation indicators is used to reflect the pros and cons of the recommendation method. Compared with the traditional evaluation based on results, this paper proposes a procedural evaluation model. It comprehensively considers the laws of economic activities. From three different stages of crossover cooperation: input, execution and output, three process evaluation indicators of entropy, cost and profit are proposed respectively, and dynamic analysis of crossover service recommendation is carried out. Take the commonly used collaborative filtering recommendation method as an example; the experimental results show that the process evaluation model proposed in this paper can select the recommendation method. The method conforms to the law of market changes according to the different states of crossover cooperation of service providers.
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跨界服务推荐的过程评价方法
随着数字经济和新一代信息技术的快速发展,数字服务往往需要跨越不同行业、组织和地区的边界。为跨界服务提供商选择合适的推荐方法已成为一个挑战。一般用评价指标所揭示的推荐效果来反映推荐方法的优劣。与传统的基于结果的评价方法相比,本文提出了一种程序性评价模型。它综合考虑经济活动的规律。从跨界合作的投入、执行和产出三个不同阶段,分别提出了熵、成本和利润三个过程评价指标,并对跨界服务推荐进行了动态分析。以常用的协同过滤推荐方法为例;实验结果表明,本文提出的过程评价模型可以选择推荐方法。该方法根据服务提供商跨界合作的不同状态,符合市场变化规律。
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