THE ADOPTION OF MOBILE PAYMENT LINKAJA IN INDONESIA

BISMA: Jurnal Bisnis dan Manajemen Pub Date : 2022-08-03 DOI:10.19184/bisma.v16i2.29390

Anna Widayani, Ika Rachmawati, Rani Arifah Normawati, Nunuk Latifah

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Abstract

Mobile payment is one of the alternative innovative payment methods that trigger the payment revolution in Indonesia. LinkAja, as one of the mobile payments in Indonesia, still has low brand awareness compared to other mobile payments. This study aims to examine the adoption of LinkAja referring to the Unified Theory of Acceptance and Use of Technology (UTAUT) that analyse the effect of performance expectancy, effort expectancy, social influence, and facilitating conditions on behavioural intention and the effect of behavioural intention on actual use. The sample of this research was LinkAja users in East Java Province taken using a purposive sampling technique. The final sample consisted of 100 respondents collected through an online questionnaire. Data were analysed using SEM (Structural Equation Modeling) with SmartPLS software. The results showed that performance expectation, social influence, and facilitating conditions had a significant effect on behavioural intention, and behavioural intention had a significant effect on actual use. However, effort expectancy had no significant effect on behavioural intention. Keywords: behavioral intention, mobile payment, PLS-SEM, UTAUT

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移动支付在印尼的普及

移动支付是引发印尼支付革命的另一种创新支付方式。LinkAja作为印度尼西亚的移动支付之一，与其他移动支付相比，品牌知名度仍然较低。本研究旨在考察LinkAja的使用情况，参考统一技术接受与使用理论(UTAUT)，分析绩效期望、努力期望、社会影响、便利条件对行为意愿的影响，以及行为意愿对实际使用的影响。本研究的样本是东爪哇省的LinkAja用户，采用了有目的的抽样技术。最终样本包括通过在线问卷收集的100名受访者。数据分析使用SEM(结构方程模型)与SmartPLS软件。结果表明，绩效期望、社会影响和便利条件对行为意愿有显著影响，行为意愿对实际使用有显著影响。然而，努力预期对行为意愿没有显著影响。关键词:行为意向，移动支付，PLS-SEM, UTAUT

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BISMA: Jurnal Bisnis dan Manajemen

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