Pub Date : 2024-04-01DOI: 10.19184/bisma.v18i1.46537
Jessica Imanuela Lukiman, Nonie Magdalena
This research seeks to examine the factors that contribute to consumer purchase intentions for skin care products. An investigation into forms of communication media, namely advertising and celebrity endorsements, which can increase brand awareness and ultimately impact purchase intentions was carried out. The questionnaire was distributed online in the form of a Google Form using a purposive sampling method. A total of 150 data were collected from respondents who were aware of celebrity advertisements supporting skin care products through multiple regression analysis. The research results show that there is a direct influence of advertising, celebrity endorsement, and brand awareness on consumer purchasing intentions, as well as an indirect influence, where brand awareness plays a role in mediating advertising and celebrity endorsement on consumer purchasing intentions. Companies can benefit from this research by formulating marketing communications tactics to increase their consumers' brand awareness, thereby driving increased consumer purchase intentions and gaining a competitive advantage over their competitors.
{"title":"ANALISIS FAKTOR ANTESEDEN NIAT BELI KONSUMEN MEREK SKINCARE","authors":"Jessica Imanuela Lukiman, Nonie Magdalena","doi":"10.19184/bisma.v18i1.46537","DOIUrl":"https://doi.org/10.19184/bisma.v18i1.46537","url":null,"abstract":"This research seeks to examine the factors that contribute to consumer purchase intentions for skin care products. An investigation into forms of communication media, namely advertising and celebrity endorsements, which can increase brand awareness and ultimately impact purchase intentions was carried out. The questionnaire was distributed online in the form of a Google Form using a purposive sampling method. A total of 150 data were collected from respondents who were aware of celebrity advertisements supporting skin care products through multiple regression analysis. The research results show that there is a direct influence of advertising, celebrity endorsement, and brand awareness on consumer purchasing intentions, as well as an indirect influence, where brand awareness plays a role in mediating advertising and celebrity endorsement on consumer purchasing intentions. Companies can benefit from this research by formulating marketing communications tactics to increase their consumers' brand awareness, thereby driving increased consumer purchase intentions and gaining a competitive advantage over their competitors.","PeriodicalId":416067,"journal":{"name":"BISMA: Jurnal Bisnis dan Manajemen","volume":"63 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140795121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-01DOI: 10.19184/bisma.v18i1.47447
E. Salsabila, G. Wulandari
Ecotourism has become a rapidly growing trend in the tourism industry, offering nature-based tourism experiences while also contributing to environmental conservation and empowering local communities. This research aims to identify opportunities and challenges for ecotourism development in Banyuwangi to drive business and economic growth, analyze its economic impacts, and formulate strategies to optimize the benefits of ecotourism sustainably. Through a systematic review of various empirical studies, this research reveals ecotourism opportunities in creating employment, attracting tourists with specific interests, and promoting conservation of local natural and cultural heritage. However, challenges faced include negative environmental impacts, cultural shifts within communities, and inadequate infrastructure. Recommended strategies include the application of sustainable principles, increased community involvement, infrastructure investment, technology utilization, multi-stakeholder partnerships, monitoring and evaluation, optimization model development, as well as increased awareness and education. This research provides valuable insights for stakeholders in optimizing the ecotourism potential in Banyuwangi to drive sustainable economic growth.
{"title":"PELUANG DAN TANTANGAN EKOWISATA GUNA MENDORONG PERTUMBUHAN BISNIS DAN EKONOMI DI BANYUWANGI","authors":"E. Salsabila, G. Wulandari","doi":"10.19184/bisma.v18i1.47447","DOIUrl":"https://doi.org/10.19184/bisma.v18i1.47447","url":null,"abstract":"Ecotourism has become a rapidly growing trend in the tourism industry, offering nature-based tourism experiences while also contributing to environmental conservation and empowering local communities. This research aims to identify opportunities and challenges for ecotourism development in Banyuwangi to drive business and economic growth, analyze its economic impacts, and formulate strategies to optimize the benefits of ecotourism sustainably. Through a systematic review of various empirical studies, this research reveals ecotourism opportunities in creating employment, attracting tourists with specific interests, and promoting conservation of local natural and cultural heritage. However, challenges faced include negative environmental impacts, cultural shifts within communities, and inadequate infrastructure. Recommended strategies include the application of sustainable principles, increased community involvement, infrastructure investment, technology utilization, multi-stakeholder partnerships, monitoring and evaluation, optimization model development, as well as increased awareness and education. This research provides valuable insights for stakeholders in optimizing the ecotourism potential in Banyuwangi to drive sustainable economic growth.","PeriodicalId":416067,"journal":{"name":"BISMA: Jurnal Bisnis dan Manajemen","volume":"72 49","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140794733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-15DOI: 10.19184/bisma.v16i2.33902
Bima Kurniawan, S. Istiqomah
This study aims to identify the effect of Corporate Social Responsibility (CSR) on employee engagement mediated meaningfulness and compassion in the hotel industry. The population of this research is employees of 3, 4, and 5-star hotels in Surakarta City. The sample was 209 employees collected through an online questionnaire using purposive sampling. Data were analyzed using PLS-SEM with the help of SmartPLS 3 software. The results showed that CSR positively affected employee engagement, meaningfulness, and compassion. Meaningfulness positively affected employee engagement and mediated the effect of CSR on employee engagement. However, compassion did not affect employee engagement and did not mediate the effect of CSR on employee engagement. CSR is an added value that sustainably maintains employee engagement and well-being. Therefore, CSR needs to be embedded in the company's work culture and long-term strategic view. Keywords: compassion, corporate social responsibility, employee engagement, meaningfulness
{"title":"PENGARUH CSR PADA KETERIKATAN KERJA: APAKAH KEBERMAKNAAN DAN COMPASSION BERPERAN?","authors":"Bima Kurniawan, S. Istiqomah","doi":"10.19184/bisma.v16i2.33902","DOIUrl":"https://doi.org/10.19184/bisma.v16i2.33902","url":null,"abstract":"This study aims to identify the effect of Corporate Social Responsibility (CSR) on employee engagement mediated meaningfulness and compassion in the hotel industry. The population of this research is employees of 3, 4, and 5-star hotels in Surakarta City. The sample was 209 employees collected through an online questionnaire using purposive sampling. Data were analyzed using PLS-SEM with the help of SmartPLS 3 software. The results showed that CSR positively affected employee engagement, meaningfulness, and compassion. Meaningfulness positively affected employee engagement and mediated the effect of CSR on employee engagement. However, compassion did not affect employee engagement and did not mediate the effect of CSR on employee engagement. CSR is an added value that sustainably maintains employee engagement and well-being. Therefore, CSR needs to be embedded in the company's work culture and long-term strategic view. \u0000Keywords: compassion, corporate social responsibility, employee engagement, meaningfulness","PeriodicalId":416067,"journal":{"name":"BISMA: Jurnal Bisnis dan Manajemen","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114704351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-05DOI: 10.19184/bisma.v16i2.30846
Kasnaeny Karim, Muhammad Jibril Tajibu
This study aims to analyze the impact of personal and psychological factors on customer loyalty to continue transacting in conventional banking amid incessant calls to switch to Islamic banking, especially for Muslim customers. The people of Makassar city became the population in this study, with a sample of 100 respondents. The sampling method was based on quotas, namely, 25 respondents representing the North Makassar region, 25 representing East Makassar, 25 representing West Makassar, and 25 representing South Makassar. Data were analyzed using multiple linear regression analysis. The results showed that personal and psychological factors significantly and positively influenced customer loyalty to continue to transact in conventional banking. Keywords: conventional banking, loyalty, personal factors, psychological factors.
{"title":"PENENTU LOYALITAS KONSUMEN PADA BANK KONVENSIONAL BERDASARKAN FAKTOR PRIBADI DAN PSIKOLOGIS","authors":"Kasnaeny Karim, Muhammad Jibril Tajibu","doi":"10.19184/bisma.v16i2.30846","DOIUrl":"https://doi.org/10.19184/bisma.v16i2.30846","url":null,"abstract":"This study aims to analyze the impact of personal and psychological factors on customer loyalty to continue transacting in conventional banking amid incessant calls to switch to Islamic banking, especially for Muslim customers. The people of Makassar city became the population in this study, with a sample of 100 respondents. The sampling method was based on quotas, namely, 25 respondents representing the North Makassar region, 25 representing East Makassar, 25 representing West Makassar, and 25 representing South Makassar. Data were analyzed using multiple linear regression analysis. The results showed that personal and psychological factors significantly and positively influenced customer loyalty to continue to transact in conventional banking. \u0000Keywords: conventional banking, loyalty, personal factors, psychological factors.","PeriodicalId":416067,"journal":{"name":"BISMA: Jurnal Bisnis dan Manajemen","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134416505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-05DOI: 10.19184/bisma.v16i2.33799
Galih Wicaksono
Tax volunteer is one of the programs created by the Director General of Taxes in collaboration with tax centres in higher education, one of which is the Tax Center of the University of Jember. This study aims to analyze the effect of discipline, loyalty, and Organizational Citizenship Behavior (OCB) on work performance and the role of OCB as an intervening variable towards the effect of discipline and loyalty on work performance. Data were collected by distributing online and offline questionnaires, with the sample consisting of 60 tax volunteers at the Tax Center of the University of Jember. Data were analyzed using Partial Least Square software. The results showed that discipline had a significant positive effect on OCB but had no effect on work performance. Loyalty had a significant positive effect on OCB and work performance. OCB had a significant positive effect on work performance. However, OCB failed to intervene in the effect of discipline and loyalty on work performance. Results of this research indicated that the management of the tax volunteer at the University of Jember's tax centre must continuously increase the loyalty of its members in order to improve OCB and work performance. Keywords: discipline, loyalty, OCB, tax volunteer, work performance
{"title":"THE ROLE OF DISCIPLINE AND LOYALTY ON TAX VOLUNTEERS' WORK PERFORMANCE THROUGH ORGANIZATIONAL CITIZENSHIP BEHAVIOR AT THE TAX CENTER OF UNIVERSITY OF JEMBER","authors":"Galih Wicaksono","doi":"10.19184/bisma.v16i2.33799","DOIUrl":"https://doi.org/10.19184/bisma.v16i2.33799","url":null,"abstract":"Tax volunteer is one of the programs created by the Director General of Taxes in collaboration with tax centres in higher education, one of which is the Tax Center of the University of Jember. This study aims to analyze the effect of discipline, loyalty, and Organizational Citizenship Behavior (OCB) on work performance and the role of OCB as an intervening variable towards the effect of discipline and loyalty on work performance. Data were collected by distributing online and offline questionnaires, with the sample consisting of 60 tax volunteers at the Tax Center of the University of Jember. Data were analyzed using Partial Least Square software. The results showed that discipline had a significant positive effect on OCB but had no effect on work performance. Loyalty had a significant positive effect on OCB and work performance. OCB had a significant positive effect on work performance. However, OCB failed to intervene in the effect of discipline and loyalty on work performance. Results of this research indicated that the management of the tax volunteer at the University of Jember's tax centre must continuously increase the loyalty of its members in order to improve OCB and work performance. \u0000Keywords: discipline, loyalty, OCB, tax volunteer, work performance","PeriodicalId":416067,"journal":{"name":"BISMA: Jurnal Bisnis dan Manajemen","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124688111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-04DOI: 10.19184/bisma.v16i2.33811
I. Sakti
This study aims to identify and explain the effect of brand preferences and product attributes that implement green marketing simultaneously and partially on the sales volume of Low-Cost Green Car (LGCC). The research population was the Brio Satya car buyers at the PT. Imperial Putra Perdana, Bandung, with a total sample of 110 respondents. The sample was taken using a random sampling technique. The data analysis used is path analysis. The results showed that the variable brand preferences and product attribute partially and simultaneously significantly affected LCGC sales volume. Keywords: brand preferences, green marketing, product attributes, selling volume
本研究旨在找出并解释同时及部分实施绿色营销的品牌偏好和产品属性对低成本绿色汽车(LGCC)销量的影响。研究对象是万隆Imperial Putra Perdana的Brio Satya汽车购买者,共有110名受访者。样本采用随机抽样技术。使用的数据分析是路径分析。结果表明,品牌偏好和产品属性变量对LCGC销量有部分且同时显著的影响。关键词:品牌偏好,绿色营销,产品属性,销量
{"title":"PERAN BRAND PREFERENCES DAN PRODUCT ATTRIBUTES, DALAM IMPLEMENTASI GREEN MARKETING, TERHADAP VOLUME PENJUALAN LOW COST GREEN CAR","authors":"I. Sakti","doi":"10.19184/bisma.v16i2.33811","DOIUrl":"https://doi.org/10.19184/bisma.v16i2.33811","url":null,"abstract":"This study aims to identify and explain the effect of brand preferences and product attributes that implement green marketing simultaneously and partially on the sales volume of Low-Cost Green Car (LGCC). The research population was the Brio Satya car buyers at the PT. Imperial Putra Perdana, Bandung, with a total sample of 110 respondents. The sample was taken using a random sampling technique. The data analysis used is path analysis. The results showed that the variable brand preferences and product attribute partially and simultaneously significantly affected LCGC sales volume. \u0000Keywords: brand preferences, green marketing, product attributes, selling volume","PeriodicalId":416067,"journal":{"name":"BISMA: Jurnal Bisnis dan Manajemen","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125780932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-03DOI: 10.19184/bisma.v16i2.29390
Anna Widayani, Ika Rachmawati, Rani Arifah Normawati, Nunuk Latifah
Mobile payment is one of the alternative innovative payment methods that trigger the payment revolution in Indonesia. LinkAja, as one of the mobile payments in Indonesia, still has low brand awareness compared to other mobile payments. This study aims to examine the adoption of LinkAja referring to the Unified Theory of Acceptance and Use of Technology (UTAUT) that analyse the effect of performance expectancy, effort expectancy, social influence, and facilitating conditions on behavioural intention and the effect of behavioural intention on actual use. The sample of this research was LinkAja users in East Java Province taken using a purposive sampling technique. The final sample consisted of 100 respondents collected through an online questionnaire. Data were analysed using SEM (Structural Equation Modeling) with SmartPLS software. The results showed that performance expectation, social influence, and facilitating conditions had a significant effect on behavioural intention, and behavioural intention had a significant effect on actual use. However, effort expectancy had no significant effect on behavioural intention. Keywords: behavioral intention, mobile payment, PLS-SEM, UTAUT
{"title":"THE ADOPTION OF MOBILE PAYMENT LINKAJA IN INDONESIA","authors":"Anna Widayani, Ika Rachmawati, Rani Arifah Normawati, Nunuk Latifah","doi":"10.19184/bisma.v16i2.29390","DOIUrl":"https://doi.org/10.19184/bisma.v16i2.29390","url":null,"abstract":"Mobile payment is one of the alternative innovative payment methods that trigger the payment revolution in Indonesia. LinkAja, as one of the mobile payments in Indonesia, still has low brand awareness compared to other mobile payments. This study aims to examine the adoption of LinkAja referring to the Unified Theory of Acceptance and Use of Technology (UTAUT) that analyse the effect of performance expectancy, effort expectancy, social influence, and facilitating conditions on behavioural intention and the effect of behavioural intention on actual use. The sample of this research was LinkAja users in East Java Province taken using a purposive sampling technique. The final sample consisted of 100 respondents collected through an online questionnaire. Data were analysed using SEM (Structural Equation Modeling) with SmartPLS software. The results showed that performance expectation, social influence, and facilitating conditions had a significant effect on behavioural intention, and behavioural intention had a significant effect on actual use. However, effort expectancy had no significant effect on behavioural intention. \u0000Keywords: behavioral intention, mobile payment, PLS-SEM, UTAUT","PeriodicalId":416067,"journal":{"name":"BISMA: Jurnal Bisnis dan Manajemen","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115242554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-02DOI: 10.19184/bisma.v16i2.29193
Desak Made Febri Purnama Sari, Ignacia Linda Marcelina
This study aims to measure the effect of perceived usefulness and perceived price on buying decisions through customer intention on YouTube Premium services. The number of samples in this study was 119 YouTube Premium users in Bali, who were taken using a purposive sampling technique. Data were analyzed using Partial Least Square, one of the Structural Equation Modeling approaches. The results showed that perceived usefulness had a positive and significant effect on customer intention, perceived price had a positive and significant effect on customer intention, and customer intention had a positive and significant effect on buying decisions. Another finding was that customer intention mediated the effect of perceived usefulness and perceived price on buying decisions. The results of this study can be used as a reference for improving the quality of YouTube Premium services by increasing the benefits of using and offering prices through discounted, voucher, or gift card schemes. Keywords: buying decision, customer intention, perceived price, perceived usefulness
{"title":"CUSTOMER INTENTION SEBAGAI MEDIASI PERCEIVED USEFULNESS DAN PERCEIVED PRICE TERHADAP BUYING DECISION KONSUMEN YOUTUBE PREMIUM DI BALI","authors":"Desak Made Febri Purnama Sari, Ignacia Linda Marcelina","doi":"10.19184/bisma.v16i2.29193","DOIUrl":"https://doi.org/10.19184/bisma.v16i2.29193","url":null,"abstract":"This study aims to measure the effect of perceived usefulness and perceived price on buying decisions through customer intention on YouTube Premium services. The number of samples in this study was 119 YouTube Premium users in Bali, who were taken using a purposive sampling technique. Data were analyzed using Partial Least Square, one of the Structural Equation Modeling approaches. The results showed that perceived usefulness had a positive and significant effect on customer intention, perceived price had a positive and significant effect on customer intention, and customer intention had a positive and significant effect on buying decisions. Another finding was that customer intention mediated the effect of perceived usefulness and perceived price on buying decisions. The results of this study can be used as a reference for improving the quality of YouTube Premium services by increasing the benefits of using and offering prices through discounted, voucher, or gift card schemes. \u0000Keywords: buying decision, customer intention, perceived price, perceived usefulness","PeriodicalId":416067,"journal":{"name":"BISMA: Jurnal Bisnis dan Manajemen","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133594589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Research conducted on a coffee shop in Malang is intended to examine and analyze the influence of personality, lifestyle, and compensation on employee performance. Data were collected through questionnaires which were distributed to 59 respondents that consisted of managers and employees. Data were analyzed using multiple linear regression using SPSS. The results of this study indicate that personality has no significant effect on employee performance, lifestyle has a negative effect on employee performance, and compensation has a positive effect on employee performance. According to the partial test of each variable, compensation has the highest significant effect on employee performance since compensation is the primary motivation for employees to work to support their daily needs. Keywords: compensation, life style, performance, personality
{"title":"KEPRIBADIAN, GAYA HIDUP, DAN KOMPENSASI SEBAGAI DETERMINAN KINERJA KARYAWAN","authors":"Yuyuk Liana, Firliany Ahlia Adenia, Darti Djuharni, Djoko Sugiono","doi":"10.19184/bisma.v16i2.29210","DOIUrl":"https://doi.org/10.19184/bisma.v16i2.29210","url":null,"abstract":"Research conducted on a coffee shop in Malang is intended to examine and analyze the influence of personality, lifestyle, and compensation on employee performance. Data were collected through questionnaires which were distributed to 59 respondents that consisted of managers and employees. Data were analyzed using multiple linear regression using SPSS. The results of this study indicate that personality has no significant effect on employee performance, lifestyle has a negative effect on employee performance, and compensation has a positive effect on employee performance. According to the partial test of each variable, compensation has the highest significant effect on employee performance since compensation is the primary motivation for employees to work to support their daily needs. \u0000Keywords: compensation, life style, performance, personality","PeriodicalId":416067,"journal":{"name":"BISMA: Jurnal Bisnis dan Manajemen","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122204346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-31DOI: 10.19184/bisma.v16i2.27971
Ady Setiawan, Rini Rahmawati, A. Juniar
This study aims to analyze the effect of resources on dynamic capabilities consisting of service and manajemen pengetahuan, as well as the effect of resources on company performance at Municipal Waterworks in Jember Regency. Resources are measured by indicators of production efficiency and distribution efficiency; service aspect is measured by technical service and consumer growth; manajemen pengetahuan is measured by the ratio of employees to consumers, the ratio of education and training, and the ratio of the cost of training and education. Meanwhile, company performance is measured by ROE, ROA, R, and billing effectiveness indicators. The period of this research is 2011-2019, which is the period when all Municipal Waterworks in Indonesia were experiencing debt restructuring. Data were analyzed using SEM-PLS. The results of the study indicated that resources had a significant effect on the aspect of service, manajemen pengetahuan, and company performance. Dynamic capabilities that consist of aspects of service and manajemen pengetahuan had a significant effect on company performance. The results also showed that dynamic capabilities were critical as the basis for adapting to changes after debt restructuring. Keywords: company performance, manajemen pengetahuan, resources, service aspect
{"title":"KEMAMPUAN DINAMIS ASPEK PELAYANAN DAN MANAJEMEN PENGETAHUAN SEBAGAI STRATEGI PENINGKATAN KINERJA PDAM KABUPATEN JEMBER","authors":"Ady Setiawan, Rini Rahmawati, A. Juniar","doi":"10.19184/bisma.v16i2.27971","DOIUrl":"https://doi.org/10.19184/bisma.v16i2.27971","url":null,"abstract":"This study aims to analyze the effect of resources on dynamic capabilities consisting of service and manajemen pengetahuan, as well as the effect of resources on company performance at Municipal Waterworks in Jember Regency. Resources are measured by indicators of production efficiency and distribution efficiency; service aspect is measured by technical service and consumer growth; manajemen pengetahuan is measured by the ratio of employees to consumers, the ratio of education and training, and the ratio of the cost of training and education. Meanwhile, company performance is measured by ROE, ROA, R, and billing effectiveness indicators. The period of this research is 2011-2019, which is the period when all Municipal Waterworks in Indonesia were experiencing debt restructuring. Data were analyzed using SEM-PLS. The results of the study indicated that resources had a significant effect on the aspect of service, manajemen pengetahuan, and company performance. Dynamic capabilities that consist of aspects of service and manajemen pengetahuan had a significant effect on company performance. The results also showed that dynamic capabilities were critical as the basis for adapting to changes after debt restructuring. \u0000Keywords: company performance, manajemen pengetahuan, resources, service aspect","PeriodicalId":416067,"journal":{"name":"BISMA: Jurnal Bisnis dan Manajemen","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121426421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}