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ANALISIS FAKTOR ANTESEDEN NIAT BELI KONSUMEN MEREK SKINCARE 分析护肤品的主要成分
Pub Date : 2024-04-01 DOI: 10.19184/bisma.v18i1.46537
Jessica Imanuela Lukiman, Nonie Magdalena
This research seeks to examine the factors that contribute to consumer purchase intentions for skin care products. An investigation into forms of communication media, namely advertising and celebrity endorsements, which can increase brand awareness and ultimately impact purchase intentions was carried out. The questionnaire was distributed online in the form of a Google Form using a purposive sampling method. A total of 150 data were collected from respondents who were aware of celebrity advertisements supporting skin care products through multiple regression analysis. The research results show that there is a direct influence of advertising, celebrity endorsement, and brand awareness on consumer purchasing intentions, as well as an indirect influence, where brand awareness plays a role in mediating advertising and celebrity endorsement on consumer purchasing intentions. Companies can benefit from this research by formulating marketing communications tactics to increase their consumers' brand awareness, thereby driving increased consumer purchase intentions and gaining a competitive advantage over their competitors.
本研究旨在探讨影响消费者购买护肤品意愿的因素。研究调查了能够提高品牌知名度并最终影响购买意向的传播媒体形式,即广告和明星代言。调查问卷以谷歌表格的形式在线发放,采用目的性抽样方法。通过多元回归分析,共收集了 150 个数据,这些数据来自了解支持护肤品的明星广告的受访者。研究结果表明,广告、名人代言和品牌知名度对消费者购买意向有直接影响,同时也有间接影响,其中品牌知名度在广告和名人代言对消费者购买意向的影响中起中介作用。企业可以从这项研究中获益,制定营销传播策略,提高消费者的品牌认知度,从而推动消费者购买意向的提高,并在与竞争对手的竞争中获得优势。
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引用次数: 0
PELUANG DAN TANTANGAN EKOWISATA GUNA MENDORONG PERTUMBUHAN BISNIS DAN EKONOMI DI BANYUWANGI 推动班佑万吉商业和经济增长的生态旅游机遇与挑战
Pub Date : 2024-04-01 DOI: 10.19184/bisma.v18i1.47447
E. Salsabila, G. Wulandari
Ecotourism has become a rapidly growing trend in the tourism industry, offering nature-based tourism experiences while also contributing to environmental conservation and empowering local communities. This research aims to identify opportunities and challenges for ecotourism development in Banyuwangi to drive business and economic growth, analyze its economic impacts, and formulate strategies to optimize the benefits of ecotourism sustainably. Through a systematic review of various empirical studies, this research reveals ecotourism opportunities in creating employment, attracting tourists with specific interests, and promoting conservation of local natural and cultural heritage. However, challenges faced include negative environmental impacts, cultural shifts within communities, and inadequate infrastructure. Recommended strategies include the application of sustainable principles, increased community involvement, infrastructure investment, technology utilization, multi-stakeholder partnerships, monitoring and evaluation, optimization model development, as well as increased awareness and education. This research provides valuable insights for stakeholders in optimizing the ecotourism potential in Banyuwangi to drive sustainable economic growth.
生态旅游已成为旅游业迅速发展的趋势,在提供以自然为基础的旅游体验的同时,还有助于环境保护和增强当地社区的能力。本研究旨在确定班裕万吉生态旅游发展的机遇和挑战,以推动商业和经济增长,分析其经济影响,并制定战略,可持续地优化生态旅游的效益。通过对各种实证研究进行系统回顾,本研究揭示了生态旅游在创造就业机会、吸引特定兴趣游客以及促进当地自然和文化遗产保护方面的机遇。然而,面临的挑战包括对环境的负面影响、社区内的文化转变以及基础设施不足。建议采取的战略包括应用可持续原则、加强社区参与、基础设施投资、技术利用、多方利益相关者合作、监测和评估、优化模型开发以及提高认识和教育。这项研究为利益相关者优化班尤万吉生态旅游潜力以推动可持续经济增长提供了宝贵的见解。
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引用次数: 0
PENGARUH CSR PADA KETERIKATAN KERJA: APAKAH KEBERMAKNAAN DAN COMPASSION BERPERAN?
Pub Date : 2022-08-15 DOI: 10.19184/bisma.v16i2.33902
Bima Kurniawan, S. Istiqomah
This study aims to identify the effect of Corporate Social Responsibility (CSR) on employee engagement mediated meaningfulness and compassion in the hotel industry. The population of this research is employees of 3, 4, and 5-star hotels in Surakarta City. The sample was 209 employees collected through an online questionnaire using purposive sampling. Data were analyzed using PLS-SEM with the help of SmartPLS 3 software. The results showed that CSR positively affected employee engagement, meaningfulness, and compassion. Meaningfulness positively affected employee engagement and mediated the effect of CSR on employee engagement. However, compassion did not affect employee engagement and did not mediate the effect of CSR on employee engagement. CSR is an added value that sustainably maintains employee engagement and well-being. Therefore, CSR needs to be embedded in the company's work culture and long-term strategic view. Keywords: compassion, corporate social responsibility, employee engagement, meaningfulness
本研究旨在探讨企业社会责任(CSR)对酒店行业员工敬业度中介的意义性和同情心的影响。本研究对象为泗水市三星级、四星级和五星级酒店的员工。样本为209名员工,采用有目的抽样的方式,通过在线问卷收集。在SmartPLS 3软件的帮助下,使用PLS-SEM分析数据。结果显示,企业社会责任正向影响员工敬业度、意义感和同情心。意义性正向影响员工敬业度,并中介企业社会责任对员工敬业度的影响。然而,同情心不影响员工敬业度,也没有中介企业社会责任对员工敬业度的影响。企业社会责任是一种附加值,可以持续保持员工的敬业度和幸福感。因此,企业社会责任需要嵌入到公司的工作文化和长期战略观点中。关键词:同情心;企业社会责任;员工敬业度
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引用次数: 0
PENENTU LOYALITAS KONSUMEN PADA BANK KONVENSIONAL BERDASARKAN FAKTOR PRIBADI DAN PSIKOLOGIS 消费者对传统银行忠诚度的决定取决于个人和心理因素
Pub Date : 2022-08-05 DOI: 10.19184/bisma.v16i2.30846
Kasnaeny Karim, Muhammad Jibril Tajibu
This study aims to analyze the impact of personal and psychological factors on customer loyalty to continue transacting in conventional banking amid incessant calls to switch to Islamic banking, especially for Muslim customers. The people of Makassar city became the population in this study, with a sample of 100 respondents. The sampling method was based on quotas, namely, 25 respondents representing the North Makassar region, 25 representing East Makassar, 25 representing West Makassar, and 25 representing South Makassar. Data were analyzed using multiple linear regression analysis. The results showed that personal and psychological factors significantly and positively influenced customer loyalty to continue to transact in conventional banking. Keywords: conventional banking, loyalty, personal factors, psychological factors.
本研究旨在分析个人和心理因素对客户忠诚度的影响,在不断呼吁转向伊斯兰银行的情况下,继续在传统银行进行交易,特别是对穆斯林客户。本研究以望加锡市的居民为研究对象,样本为100人。抽样方法基于配额,即25名受访者代表北望加锡地区,25名代表东望加锡地区,25名代表西望加锡地区,25名代表南望加锡地区。数据采用多元线性回归分析。结果表明,个人因素和心理因素显著正向影响传统银行客户继续交易的忠诚度。关键词:传统银行;忠诚度;个人因素;
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引用次数: 0
THE ROLE OF DISCIPLINE AND LOYALTY ON TAX VOLUNTEERS' WORK PERFORMANCE THROUGH ORGANIZATIONAL CITIZENSHIP BEHAVIOR AT THE TAX CENTER OF UNIVERSITY OF JEMBER 纪律性和忠诚度对税务志愿者工作绩效的影响——以浙江大学税务中心组织公民行为为例
Pub Date : 2022-08-05 DOI: 10.19184/bisma.v16i2.33799
Galih Wicaksono
Tax volunteer is one of the programs created by the Director General of Taxes in collaboration with tax centres in higher education, one of which is the Tax Center of the University of Jember. This study aims to analyze the effect of discipline, loyalty, and Organizational Citizenship Behavior (OCB) on work performance and the role of OCB as an intervening variable towards the effect of discipline and loyalty on work performance. Data were collected by distributing online and offline questionnaires, with the sample consisting of 60 tax volunteers at the Tax Center of the University of Jember. Data were analyzed using Partial Least Square software. The results showed that discipline had a significant positive effect on OCB but had no effect on work performance. Loyalty had a significant positive effect on OCB and work performance. OCB had a significant positive effect on work performance. However, OCB failed to intervene in the effect of discipline and loyalty on work performance. Results of this research indicated that the management of the tax volunteer at the University of Jember's tax centre must continuously increase the loyalty of its members in order to improve OCB and work performance. Keywords: discipline, loyalty, OCB, tax volunteer, work performance
税务志愿者是由税务总局与高等教育税务中心合作创建的项目之一,其中之一是Jember大学税务中心。本研究旨在分析纪律、忠诚和组织公民行为(OCB)对工作绩效的影响,以及组织公民行为作为中介变量在纪律和忠诚对工作绩效影响中的作用。通过发放线上和线下调查问卷的方式收集数据,样本由Jember大学税务中心的60名税务志愿者组成。数据采用偏最小二乘法分析。结果表明,纪律对组织行为有显著的正向影响,但对工作绩效没有影响。忠诚对组织公民行为和工作绩效有显著的正向影响。组织公民行为对工作绩效有显著的正向影响。然而,组织公民行为没有干预纪律和忠诚对工作绩效的影响。本研究结果表明,在Jember大学税务中心的税务志愿者的管理必须不断提高其成员的忠诚度,以提高组织公民行为和工作绩效。关键词:纪律、忠诚、公民责任、税务志愿者、工作绩效
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引用次数: 0
PERAN BRAND PREFERENCES DAN PRODUCT ATTRIBUTES, DALAM IMPLEMENTASI GREEN MARKETING, TERHADAP VOLUME PENJUALAN LOW COST GREEN CAR 柏然品牌偏好丹产品属性,柏然实行绿色营销,推出量小、成本低的绿色轿车
Pub Date : 2022-08-04 DOI: 10.19184/bisma.v16i2.33811
I. Sakti
This study aims to identify and explain the effect of brand preferences and product attributes that implement green marketing simultaneously and partially on the sales volume of Low-Cost Green Car (LGCC). The research population was the Brio Satya car buyers at the PT. Imperial Putra Perdana, Bandung, with a total sample of 110 respondents. The sample was taken using a random sampling technique. The data analysis used is path analysis. The results showed that the variable brand preferences and product attribute partially and simultaneously significantly affected LCGC sales volume. Keywords: brand preferences, green marketing, product attributes, selling volume
本研究旨在找出并解释同时及部分实施绿色营销的品牌偏好和产品属性对低成本绿色汽车(LGCC)销量的影响。研究对象是万隆Imperial Putra Perdana的Brio Satya汽车购买者,共有110名受访者。样本采用随机抽样技术。使用的数据分析是路径分析。结果表明,品牌偏好和产品属性变量对LCGC销量有部分且同时显著的影响。关键词:品牌偏好,绿色营销,产品属性,销量
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引用次数: 0
THE ADOPTION OF MOBILE PAYMENT LINKAJA IN INDONESIA 移动支付在印尼的普及
Pub Date : 2022-08-03 DOI: 10.19184/bisma.v16i2.29390
Anna Widayani, Ika Rachmawati, Rani Arifah Normawati, Nunuk Latifah
Mobile payment is one of the alternative innovative payment methods that trigger the payment revolution in Indonesia. LinkAja, as one of the mobile payments in Indonesia, still has low brand awareness compared to other mobile payments. This study aims to examine the adoption of LinkAja referring to the Unified Theory of Acceptance and Use of Technology (UTAUT) that analyse the effect of performance expectancy, effort expectancy, social influence, and facilitating conditions on behavioural intention and the effect of behavioural intention on actual use. The sample of this research was LinkAja users in East Java Province taken using a purposive sampling technique. The final sample consisted of 100 respondents collected through an online questionnaire. Data were analysed using SEM (Structural Equation Modeling) with SmartPLS software. The results showed that performance expectation, social influence, and facilitating conditions had a significant effect on behavioural intention, and behavioural intention had a significant effect on actual use. However, effort expectancy had no significant effect on behavioural intention. Keywords: behavioral intention, mobile payment, PLS-SEM, UTAUT
移动支付是引发印尼支付革命的另一种创新支付方式。LinkAja作为印度尼西亚的移动支付之一,与其他移动支付相比,品牌知名度仍然较低。本研究旨在考察LinkAja的使用情况,参考统一技术接受与使用理论(UTAUT),分析绩效期望、努力期望、社会影响、便利条件对行为意愿的影响,以及行为意愿对实际使用的影响。本研究的样本是东爪哇省的LinkAja用户,采用了有目的的抽样技术。最终样本包括通过在线问卷收集的100名受访者。数据分析使用SEM(结构方程模型)与SmartPLS软件。结果表明,绩效期望、社会影响和便利条件对行为意愿有显著影响,行为意愿对实际使用有显著影响。然而,努力预期对行为意愿没有显著影响。关键词:行为意向,移动支付,PLS-SEM, UTAUT
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引用次数: 0
CUSTOMER INTENTION SEBAGAI MEDIASI PERCEIVED USEFULNESS DAN PERCEIVED PRICE TERHADAP BUYING DECISION KONSUMEN YOUTUBE PREMIUM DI BALI 消费者意向、媒体感知有用性、感知价格、购买决策、YouTube付费等
Pub Date : 2022-08-02 DOI: 10.19184/bisma.v16i2.29193
Desak Made Febri Purnama Sari, Ignacia Linda Marcelina
This study aims to measure the effect of perceived usefulness and perceived price on buying decisions through customer intention on YouTube Premium services. The number of samples in this study was 119 YouTube Premium users in Bali, who were taken using a purposive sampling technique. Data were analyzed using Partial Least Square, one of the Structural Equation Modeling approaches. The results showed that perceived usefulness had a positive and significant effect on customer intention, perceived price had a positive and significant effect on customer intention, and customer intention had a positive and significant effect on buying decisions. Another finding was that customer intention mediated the effect of perceived usefulness and perceived price on buying decisions. The results of this study can be used as a reference for improving the quality of YouTube Premium services by increasing the benefits of using and offering prices through discounted, voucher, or gift card schemes. Keywords: buying decision, customer intention, perceived price, perceived usefulness
本研究旨在通过YouTube Premium服务的顾客意向,衡量感知有用性和感知价格对购买决策的影响。本研究的样本数量为巴厘岛的119名YouTube Premium用户,他们采用了有目的的抽样技术。数据分析使用偏最小二乘法,结构方程建模方法之一。结果显示,感知有用性对顾客意向有正向显著影响,感知价格对顾客意向有正向显著影响,顾客意向对购买决策有正向显著影响。另一个发现是顾客意向在感知有用性和感知价格对购买决策的影响中起中介作用。本研究的结果可作为提高YouTube Premium服务质量的参考,通过折扣、代金券或礼品卡计划增加使用和提供价格的好处。关键词:购买决策,顾客意向,感知价格,感知有用性
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引用次数: 0
KEPRIBADIAN, GAYA HIDUP, DAN KOMPENSASI SEBAGAI DETERMINAN KINERJA KARYAWAN 作为员工绩效保证的个性、生活方式和补偿
Pub Date : 2022-07-31 DOI: 10.19184/bisma.v16i2.29210
Yuyuk Liana, Firliany Ahlia Adenia, Darti Djuharni, Djoko Sugiono
Research conducted on a coffee shop in Malang is intended to examine and analyze the influence of personality, lifestyle, and compensation on employee performance. Data were collected through questionnaires which were distributed to 59 respondents that consisted of managers and employees. Data were analyzed using multiple linear regression using SPSS. The results of this study indicate that personality has no significant effect on employee performance, lifestyle has a negative effect on employee performance, and compensation has a positive effect on employee performance. According to the partial test of each variable, compensation has the highest significant effect on employee performance since compensation is the primary motivation for employees to work to support their daily needs. Keywords: compensation, life style, performance, personality
在玛琅的一家咖啡店进行的研究旨在检验和分析个性、生活方式和薪酬对员工绩效的影响。数据是通过调查问卷收集的,调查问卷被分发给59名受访者,其中包括管理人员和员工。数据采用SPSS多元线性回归分析。本研究结果表明,性格对员工绩效无显著影响,生活方式对员工绩效有负向影响,薪酬对员工绩效有正向影响。从各变量的偏检验来看,薪酬对员工绩效的影响最为显著,因为薪酬是员工工作以满足日常需求的首要动机。关键词:薪酬,生活方式,绩效,个性
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引用次数: 1
KEMAMPUAN DINAMIS ASPEK PELAYANAN DAN MANAJEMEN PENGETAHUAN SEBAGAI STRATEGI PENINGKATAN KINERJA PDAM KABUPATEN JEMBER 服务和知识管理方面的动态能力作为德林摄政改善战略
Pub Date : 2022-07-31 DOI: 10.19184/bisma.v16i2.27971
Ady Setiawan, Rini Rahmawati, A. Juniar
This study aims to analyze the effect of resources on dynamic capabilities consisting of service and manajemen pengetahuan, as well as the effect of resources on company performance at Municipal Waterworks in Jember Regency. Resources are measured by indicators of production efficiency and distribution efficiency; service aspect is measured by technical service and consumer growth; manajemen pengetahuan is measured by the ratio of employees to consumers, the ratio of education and training, and the ratio of the cost of training and education. Meanwhile, company performance is measured by ROE, ROA, R, and billing effectiveness indicators. The period of this research is 2011-2019, which is the period when all Municipal Waterworks in Indonesia were experiencing debt restructuring. Data were analyzed using SEM-PLS. The results of the study indicated that resources had a significant effect on the aspect of service, manajemen pengetahuan, and company performance. Dynamic capabilities that consist of aspects of service and manajemen pengetahuan had a significant effect on company performance. The results also showed that dynamic capabilities were critical as the basis for adapting to changes after debt restructuring. Keywords: company performance, manajemen pengetahuan, resources, service aspect
本研究旨在分析资源对pengetahuan服务和管理动态能力的影响,以及资源对Jember reggency市政自来水公司绩效的影响。资源通过生产效率和分配效率指标来衡量;服务方面以技术服务和消费者增长来衡量;管理pengetahuan是用员工与消费者的比例、教育与培训的比例、培训与教育成本的比例来衡量的。同时,通过ROE、ROA、R和计费有效性指标来衡量公司绩效。本研究的时期是2011-2019年,这是印度尼西亚所有市政自来水厂都经历债务重组的时期。数据采用SEM-PLS分析。研究结果表明,资源对服务、管理层面和公司绩效均有显著影响。动态能力包括服务能力和管理能力两个方面,动态能力对公司绩效有显著影响。结果还表明,动态能力作为适应债务重组后变化的基础至关重要。关键词:公司绩效,管理人员,资源,服务方面
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引用次数: 0
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BISMA: Jurnal Bisnis dan Manajemen
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