{"title":"Media Memory: Theoretical Aspect","authors":"D. Artamonov","doi":"10.46539/gmd.v4i2.269","DOIUrl":null,"url":null,"abstract":"The article is devoted to the study of the theory of media memory and its role in the construction of collectively shared ideas about the past. The author proceeds in his work from McLuhan’s expansive interpretation of media. The processes of mediatization of communicative and cultural memory are being analyzed. Considering the views of Y. M. Lotman and J. Assman on cultural and communicative memory, the author comes to the conclusion that their theories explaining the functioning of collective memory in the era of oral and written communication, cease to work when describing the mechanisms of memory reproduction in the digital environment. Theories of mediatization of memory regard communicative memory are limited to J. Assman’s understanding of, that is, as a memory of the recent past covered by the time of the existence of contemporary digital media. Based on the works of J. Garde-Hansen, E. Hopkins and others, the author considered the theory of digital memory showing its difference from mediamemory. The processes of mediatization of collective memory in the digital environment lead to the emergence of media memory as a special virtual mechanism for constructing ideas about the past. Media memory possesses the characteristics of communicative, cultural and digital memory simultaneously, being a phenomenon of the digital era, where the change in the means of communication has led to the transformation of the content of memories and ways of their reproduction.","PeriodicalId":393706,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Galactica Media: Journal of Media Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.46539/gmd.v4i2.269","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The article is devoted to the study of the theory of media memory and its role in the construction of collectively shared ideas about the past. The author proceeds in his work from McLuhan’s expansive interpretation of media. The processes of mediatization of communicative and cultural memory are being analyzed. Considering the views of Y. M. Lotman and J. Assman on cultural and communicative memory, the author comes to the conclusion that their theories explaining the functioning of collective memory in the era of oral and written communication, cease to work when describing the mechanisms of memory reproduction in the digital environment. Theories of mediatization of memory regard communicative memory are limited to J. Assman’s understanding of, that is, as a memory of the recent past covered by the time of the existence of contemporary digital media. Based on the works of J. Garde-Hansen, E. Hopkins and others, the author considered the theory of digital memory showing its difference from mediamemory. The processes of mediatization of collective memory in the digital environment lead to the emergence of media memory as a special virtual mechanism for constructing ideas about the past. Media memory possesses the characteristics of communicative, cultural and digital memory simultaneously, being a phenomenon of the digital era, where the change in the means of communication has led to the transformation of the content of memories and ways of their reproduction.
本文致力于研究媒介记忆理论及其在构建关于过去的集体共享观念中的作用。作者从麦克卢汉对媒介的广义解释出发。对交际记忆和文化记忆的媒介化过程进行了分析。考虑到Y. M. Lotman和J. Assman关于文化记忆和交际记忆的观点,作者得出结论,他们的理论解释了口头和书面交流时代集体记忆的功能,在描述数字环境下的记忆复制机制时就失效了。记忆媒介化理论认为交际记忆仅限于J. Assman的理解,即被当代数字媒体存在的时间所覆盖的最近过去的记忆。在J. Garde-Hansen, E. Hopkins等人的著作基础上,作者思考了数字记忆理论与媒介记忆的区别。在数字环境下,集体记忆的媒介化过程导致媒介记忆作为一种特殊的虚拟机制的出现,用于构建关于过去的观念。媒介记忆同时具有交际记忆、文化记忆和数字记忆的特征,是数字时代的一种现象,传播手段的变化导致了记忆内容及其再现方式的转变。