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Descartes and the Irrational 笛卡尔与非理性
Pub Date : 2024-05-20 DOI: 10.46539/gmd.v6i2.514
Valeriy V. Savchuk
Reflections on the book: Fokin, S. L. (2023). Genius of Crooked Thinking. René Descartes and the French Literacy of the Great Age. New Literary Review. (In Russian).
对本书的思考:Fokin, S. L. (2023).歪曲思维的天才。勒内-笛卡尔与大时代的法国文学》。新文学评论》。(俄语)。
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引用次数: 0
The Prospects for the Development of Territorial Branding in the Context of the Experience Economy 体验经济背景下的地域品牌发展前景
Pub Date : 2024-05-20 DOI: 10.46539/gmd.v6i2.441
A. A. Agrba
The article explores the phenomenon of branding territories in the context of experience economy in its active development in recent years. The relevance of the study stems from a number of reasons. Firstly, there is a need for scientific and practical models of the best development practices of the regions of the Russian Federation. Secondly, the competent branding policies are required in order to revive and develop small towns, as well as to prevent the outflow of employable population to cities. And finally, there is an importance in understanding the impact of experience economy tools on the branding of territories. The subject of the study is territorial branding as one of the forms of the experience economy realization. The purpose of the study is to reveal the process of development of territorial branding in light of the experience economy. The works of local and foreign scientists, as well as materials from specialized websites, online publications on marketing strategies and tools of the new economy are taken into account. Based on a review of the scientific literature, which presents approaches to understanding the specific features of territorial branding and the importance of impressions for customer loyalty, the practical recommendations are offered for the Russian Federation. Promising strategies for forming brands of territories through the use of experience economy tools have been identified. The practical implications and scientific value of the article is in the formulated proposals for improving territorial branding.  
文章探讨了近年来积极发展的体验经济背景下的地域品牌现象。这项研究的相关性源于多个原因。首先,俄罗斯联邦各地区的最佳发展实践需要科学实用的模式。其次,为了振兴和发展小城镇,防止就业人口流向城市,需要制定适当的品牌政策。最后,了解体验经济工具对地区品牌建设的影响具有重要意义。本研究的主题是作为体验经济实现形式之一的地域品牌建设。研究的目的是根据体验经济揭示地域品牌的发展过程。研究参考了本地和外国科学家的著作,以及专业网站、在线出版物中有关营销战略和新经济工具的资料。科学文献介绍了理解地域品牌的具体特征和印象对客户忠诚度的重要性的方法,在此基础上对俄罗斯联邦提出了实用建议。通过使用体验经济工具,确定了形成地域品牌的可行战略。文章的实际意义和科学价值在于提出了改进地区品牌建设的建议。
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引用次数: 0
Beyond Usability: A Critical Analysis of Interface Research 超越可用性:界面研究的批判性分析
Pub Date : 2024-05-20 DOI: 10.46539/gmd.v6i2.493
R. T. Aliev
This article addresses the profound and multifaceted understanding of interfaces in the modern technological era, focusing on integrating ontological, ethical, and aesthetical approaches in interface research. It considers various aspects of human-machine interaction from philosophical, ethical, and aesthetic viewpoints, revealing the complex connections between technological progress and human experience. This study provides a comprehensive analysis of contemporary approaches to interface research, covering its complexity and diversity, as well as identifying current trends and challenges in the field. The findings indicate that successful interface study requires an integrated approach, including the analysis of functional, ethical, aesthetic, and cultural aspects. The article highlights the importance of cross-disciplinary research in developing interfaces that can reflect and develop contemporary cultural and social contexts. The conclusions of this article are relevant to the researchers in the field of interface design, implementators, and a broad audience interested in understanding the interplay between technological innovations and the socio-cultural context.
本文探讨了现代科技时代对界面的深刻和多方面理解,重点是在界面研究中整合本体论、伦理学和美学方法。文章从哲学、伦理学和美学角度探讨了人机交互的各个方面,揭示了技术进步与人类体验之间的复杂联系。本研究全面分析了当代界面研究的方法,涵盖其复杂性和多样性,并确定了该领域当前的趋势和挑战。研究结果表明,成功的界面研究需要一种综合方法,包括对功能、伦理、美学和文化方面的分析。文章强调了跨学科研究在开发能够反映和发展当代文化和社会背景的界面方面的重要性。本文的结论对界面设计领域的研究人员、实施人员以及对了解技术创新与社会文化背景之间的相互作用感兴趣的广大读者都有借鉴意义。
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引用次数: 0
Tiktok Usage, Social Comparison, and Self-Esteem Among the Youth: Moderating Role of Gender 青少年的嘀嗒使用、社会比较和自尊:性别的调节作用
Pub Date : 2024-05-20 DOI: 10.46539/gmd.v6i2.467
Q. Nasidi, Abdulkarim Bello Norde, Jamila Mohammed Dahiru, Isyaku Hassan
TikTok has swiftly risen to prominence as one of the world’s top social media and entertainment sites. Every day, millions of users log on to the site. The platform’s users generate millions of moments and post several videos every minute. Nevertheless, research shows that TikTok usage is more prevalent among those with high self-esteem and less among those with poor self-esteem. This study examines the relationship between TikTok usage, social comparison, and self-esteem using gender as a moderator. The research used a cross-sectional survey design in which structured questionnaires were used to collect data from a sample of 314 TikTok users among university students in Nigeria. Structural Equation Modeling-Analysis of Moment Structures (SEM- AMOS) was employed to test the study hypotheses. The results showed that TikTok usage has a positive and statistically significant direct effect on self-esteem with a path coefficient (Beta) =.330, (p = 0.000) and critical ratios (z-values) = 3.402. Additionally, the study revealed that social comparison has statistically significant effects on self-esteem with a path coefficient (Beta) =.570, p = 0.000, and critical ratios (z-values) = 7.870. However, the result of moderating analysis shows that the effect is more pronounced in the female group than in the male group. The study provides empirical evidence on the moderating role of gender in the relationship between TikTok usage, social comparison, and self-esteem among Nigerian university students.
TikTok 已迅速崛起为世界顶级社交媒体和娱乐网站之一。每天都有数百万用户登录该网站。该平台的用户创造了数百万个精彩瞬间,每分钟发布数个视频。然而,研究表明,自尊心强的人使用 TikTok 的比例较高,而自尊心差的人则较少使用。本研究以性别为调节因素,探讨了 TikTok 的使用、社会比较和自尊之间的关系。研究采用横断面调查设计,通过结构化问卷收集尼日利亚 314 名大学生 TikTok 用户的数据。研究采用了结构方程模型-矩结构分析(SEM- AMOS)来检验研究假设。结果显示,TikTok 的使用对自尊有直接的积极影响,且具有显著的统计学意义,路径系数(Beta)=.330,(P = 0.000),临界比率(z 值)= 3.402。此外,研究还显示,社会比较对自尊有显著的统计学影响,路径系数(Beta)=.570,p = 0.000,临界比率(z 值)= 7.870。然而,调节分析的结果显示,女性组的影响比男性组更明显。本研究为性别在尼日利亚大学生使用 TikTok、社会比较和自尊之间的调节作用提供了实证证据。
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引用次数: 0
An Analysis of the Kurmanjan Datka Movie in the Context of Historical and Ideological Film Criticism 从历史和意识形态电影批评角度分析《库尔曼扬-达特卡》电影
Pub Date : 2024-05-20 DOI: 10.46539/gmd.v6i2.434
Serhat Yetimova, Abdrasul İsakov
Kurmanjan Datka Queen of the Mountains (2014) is a Kyrgyz historical drama film directed by Sadyk Sher-Niyaz tells the story of Kurmanjan Datka from Kyrgyz history. In this article, how the mentioned motion picture is discussed in Central Asian, Russian, Turkish and Western digital media is analyzed comparatively in the context of historical and ideological film criticism. It is tried to be understood how each country interprets the film in their own media, how they look at the history of Kyrgyzstan and its ideological discourse. In the research, critical discourse analysis method was used and conceptual and thematic classifications were made. At the end of the research, while more history and politics were discussed in the Central Asian media, the Russian and Turkish digital media did not show enough attention to the historical flow, while the Western digital media discussed the film in a multifaceted way in the context of economy-political, identity, gender and aesthetics. Another remarkable difference was that some of the Kyrgyz or Kazakh critics (especially statesmen, historians or artists) criticized the film on the economic-political axis. The in-depth and multidimensional criticisms of the film developed by the eastern critics were found in the Western media or Western journalists gave place to these views in their own digital media.
山后库尔曼江-达特卡》(2014 年)是一部吉尔吉斯历史剧情片,由萨迪克-谢尔-尼亚孜执导,讲述了吉尔吉斯历史上库尔曼江-达特卡的故事。本文从历史和意识形态电影批评的角度,比较分析了中亚、俄罗斯、土耳其和西方数字媒体是如何讨论上述电影的。本文试图了解每个国家是如何在自己的媒体中诠释这部电影的,他们是如何看待吉尔吉斯斯坦的历史及其意识形态话语的。研究中使用了批判性话语分析方法,并进行了概念和主题分类。研究结果表明,中亚媒体对历史和政治的讨论较多,而俄罗斯和土耳其的数字媒体对历史流程的关注不够,西方数字媒体则从经济-政治、身份、性别和美学等多方面对电影进行了讨论。另一个显著区别是,一些吉尔吉斯斯坦或哈萨克斯坦的评论家(尤其是政治家、历史学家或艺术家)从经济政治的角度对影片进行了批评。西方媒体或西方记者在他们自己的数字媒体上发表了这些观点。
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引用次数: 0
Real-Time Branding and Social Media: a New Model Based on Thematic Analysis 实时品牌与社交媒体:基于主题分析的新模式
Pub Date : 2024-05-20 DOI: 10.46539/gmd.v6i2.456
Ghasem Zarei, Mohammad Bahadorinezhad
Branding stands as a major component of any business, regardless of its size or commercial drive. It encompasses all efforts leading to the perception of a product, service, or organization in the minds and eyes of the audience or customers. Essentially, branding aims to create and fulfill a promise about a brand. Real-time branding focuses on improving consumer communication by providing brand-relevant information that connects with consumers' lives. Social media serve as an effective tool for this type of branding. The purpose of this study is to develop a model for real-time branding within the context of social media. This research uses qualitative thematic analysis with MaxQDA software. Experts in branding, social networks, and university professors specializing in these fields make up the study's population. They were selected based on the method used to develop the research model. The analysis identifies eight categories and thirty-four criteria essential for real-time branding: (1) timely supply of customer needs, (2) brand image, (3) brand awareness, (4) brand identity based on authenticity, (5) timely response, (6) creating value for customers, (7) customer participation in branding, and (8) an appropriate branding strategy. These categories help to facilitate and to direct real-time branding in companies. Moreover, the study reveals that social media plays a critical role in real-time branding. Market feedback, information sharing, interaction, communication, choosing the right social network, content scheduling, sharing, and production are the dimensions and categories identified for social media in branding. These have also emerged as criteria influencing real-time branding in the proposed model. Aligning the message with the moments expected by the audience and enhancing responsiveness to customer needs are the most effective tasks a brand must undertake. These efforts are crucial for increasing customer satisfaction and promoting customer interaction with the brand, leading to more voluntary cooperation in real-time branding.
品牌是任何企业的重要组成部分,无论其规模大小或商业驱动力如何。它涵盖了所有导致产品、服务或组织在受众或客户心目中的印象的工作。从根本上说,品牌塑造的目的是创造和实现对品牌的承诺。实时品牌建设的重点是通过提供与消费者生活相关的品牌信息,改善与消费者的沟通。社交媒体是这类品牌塑造的有效工具。本研究的目的是在社交媒体背景下建立一个实时品牌塑造模型。本研究使用 MaxQDA 软件进行定性主题分析。研究对象包括品牌建设、社交网络方面的专家以及这些领域的大学教授。他们是根据制定研究模型的方法挑选出来的。分析确定了实时品牌塑造所必需的八个类别和 34 项标准:(1) 及时提供客户需求,(2) 品牌形象,(3) 品牌意识,(4) 基于真实性的品牌识别,(5) 及时响应,(6) 为客户创造价值,(7) 客户参与品牌塑造,(8) 适当的品牌塑造战略。这些分类有助于促进和指导企业的实时品牌建设。此外,研究还显示,社交媒体在实时品牌塑造中发挥着至关重要的作用。市场反馈、信息共享、互动、交流、选择合适的社交网络、内容安排、共享和生产是社交媒体在品牌建设中的维度和类别。在拟议模型中,这些也成为影响实时品牌塑造的标准。将信息与受众所期待的时刻保持一致,提高对客户需求的响应速度,是品牌必须开展的最有效的工作。这些工作对于提高客户满意度和促进客户与品牌的互动至关重要,从而在实时品牌塑造中促成更多自愿合作。
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引用次数: 0
Raskolnikov as a Transformed Character: Aki Kaurismäki's Adaptation of “Crime and Punishment” (1983) 作为变形人物的拉斯柯尔尼科夫:阿基-考里斯马基改编的《罪与罚》(1983 年)
Pub Date : 2024-05-20 DOI: 10.46539/gmd.v6i2.455
Mehmet Arslantepe, Efe Önal
How do motion pictures transpose the characters from a well-established literary work into a cinematic narrative, replete with their own narrative potential? Can the resulting film be regarded as an entirely new creation? To explore these questions, we have selected Aki Kaurismäki's 1983 cinematic adaptation of Fyodor Dostoevsky's Crime and Punishment. The primary objective of this study is to ascertain whether the characters from a literary work undergo a transformation into new personas, enriched by the narrative possibilities inherent to cinema. Kaurismäki's adaptation of Crime and Punishment transposed the narrative to a more contemporary era and streamlined the cast of characters, with the film director imparting his distinctive touch to their transformation. In Kaurismäki's rendition of Crime and Punishment, a metafictional dimension emerges, blurring the boundaries of narrative levels. The film's characters comport themselves as if intimately acquainted with the original novel's story and characters. While maintaining fidelity to the foundational narrative, a novel artistic creation takes shape, wherein the characters exhibit a profound awareness of their origins within the original literary work.
电影如何将一部成熟的文学作品中的人物移植到电影叙事中?由此产生的电影能否被视为一种全新的创作?为了探讨这些问题,我们选择了阿基-考里斯马基(Aki Kaurismäki)1983 年改编自费奥多尔-陀思妥耶夫斯基(Fyodor Dostoevsky)《罪与罚》的电影作品。本研究的主要目的是弄清文学作品中的人物是否会在电影固有的叙事可能性的作用下转变为新的角色。考里斯马基对《罪与罚》的改编将叙事转移到了一个更加现代的时代,并精简了人物阵容,电影导演为人物的转变注入了自己独特的风格。在考里斯马基对《罪与罚》的改编中,出现了一个元虚构的维度,模糊了叙事层次的界限。影片中的人物仿佛与原著小说中的故事和人物非常熟悉。在忠实于原著叙事的同时,一种新颖的艺术创作逐渐成形,其中的人物深刻地意识到了他们与原著文学作品的渊源。
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引用次数: 0
Digital Anthropology Manifesto 数字人类学宣言
Pub Date : 2024-05-20 DOI: 10.46539/gmd.v6i2.466
Artur A. Dydrov, Regina V. Penner
The manifesto format was not chosen by chance. As a rule, manifestations are not acceptable in the scientific community and are practiced to proclaim a new order of things. Historically, social groups have declared their intentions in manifestos of various kinds. This circumstance is also true for contemporary cases such as manifestos of cyborgs, hackers, “Evolution 2045”, etc. Digital anthropology as a subject of manifestation looks anomalous, since it is not related to the interests of a specific social group or force. The intentions of the authors of this manifesto are to proclaim an alternative to the scientific research mainstream. The subject area and thesaurus of digital anthropology historically began to take shape in the Western countries. Due to qualitative and quantitative empirical research, the network has become a kind of analogue of a “field” for the study of behavioral practices, the specifics of thinking, and mythology that makes its way into virtual communication and Internet content. In an attempt to maintain ideological continuity with ethnographic and field research, digital anthropology ignored the conceptual and generalizing statement about a person. The latter was formed in the discourse of philosophical anthropology, not only a historical philosophical movement, but also a current field of knowledge that produces reflexive generalized knowledge about human beings. In the manifesto, the subject of digital anthropology is significantly clarified, and its definition is also given as a result of the reassembly of the subject.
选择宣言的形式并非偶然。通常情况下,科学界不接受宣言,而采用宣言的目的是为了宣布事物的新秩序。从历史上看,社会团体都会在各种宣言中表明自己的意图。当代的情况也是如此,如电子人、黑客、"进化 2045 "等的宣言。作为宣言主题的数字人类学看起来很反常,因为它与特定社会群体或势力的利益无关。本宣言作者的意图是宣布科学研究主流之外的另一种选择。从历史上看,数字人类学的学科领域和术语表始于西方国家。由于开展了定性和定量的实证研究,网络已成为一种类似于 "田野 "的东西,用于研究虚拟交流和互联网内容中的行为实践、思维特点和神话传说。为了在意识形态上保持与人种学和实地研究的连续性,数字人类学忽略了关于人的概念性和概括性陈述。后者是在哲学人类学的论述中形成的,它不仅是一场历史性的哲学运动,也是当前产生关于人类的反思性概括知识的知识领域。在宣言中,"数字人类学 "的主题得到了极大的澄清,其定义也是主题重新组合的结果。
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引用次数: 0
Asymmetry of Screen and Book Culture 屏幕文化与书籍文化的不对称
Pub Date : 2024-05-20 DOI: 10.46539/gmd.v6i2.513
Emilia A. Tajsin
The digital tsunami, the invasion of which was unimaginable just a generation ago, raises numerous questions among philosophers, cultural scientists, and specialists in other professions. Some of these questions run as follows: is the transition from book culture to screen culture irreversible; are there intermediate stages of this transition; and, why is there no reverse development of the book from the film? Answers are offered in this article. The accepted view is that the standard of book culture is literature (presumably a novel), and in particular, philosophical treatises; and the genuine “screen” paragon is cinema (a film), and a play on television, as a mediator. Other forms of cultural phenomena, events and facts are also discussed, which are associated with the indicated invasion of “digitals” into the life of society and of the individual, causing a restructuring of private and public consciousness.
数字海啸的入侵在一代人之前是不可想象的,它给哲学家、文化科学家和其他行业的专家们提出了许多问题。其中一些问题如下:从图书文化到银幕文化的过渡是否不可逆转;这一过渡是否存在中间阶段;为什么图书没有从电影逆向发展?本文将给出答案。公认的观点是,书籍文化的标准是文学(大概是小说),尤其是哲学论著;而真正的 "银幕 "典范是电影(影片),以及作为中介的电视戏剧。此外,还讨论了其他形式的文化现象、事件和事实,它们与 "数字 "对社会和个人生活的入侵有关,导致了私人和公共意识的重组。
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引用次数: 0
Not Only Social Networks: Channels of Dissemination of Fake News in the Views of the Population 不仅是社交网络:民众眼中的假新闻传播渠道
Pub Date : 2024-05-20 DOI: 10.46539/gmd.v6i2.460
S. Ushkin
This article presents an analysis of the problem of the spread of fake news in modern society. The dissemination of fictitious, unreliable information harms public trust, leading to uncontrollable consequences. The purpose of this work is to study the channels of media consumption and to identify the most problematic of them in the context of the spread of fake news. It is based on the results of a mass representative sociological survey of the population of the Republic of Mordovia—a typical representative of the Middle Volga region. During the research, it was found that fake news has penetrated quite firmly into the structures of everyday interaction between people: three out of ten respondents encountered fake news at least several times a month, and two out of ten shared it with others. The key channel for their distribution is social networks, internet publications, television, and Telegram channels. At the same time, these are some of the most popular sources of information. The results obtained can be useful for constructing mathematical models of the spread of fake news, developing measures to counter this kind of content, and developing mechanisms for regulating deliberately false and unreliable data.
本文分析了现代社会中假新闻传播的问题。虚构、不可靠信息的传播损害了公众的信任,导致了无法控制的后果。这项工作的目的是研究媒体消费渠道,并找出其中在假新闻传播方面问题最大的渠道。它基于对莫尔多维亚共和国--伏尔加河中游地区的典型代表--人口进行的大规模代表性社会学调查的结果。研究发现,假新闻已经相当牢固地渗透到人们日常互动的结构中:十个受访者中有三个每月至少遇到几次假新闻,十个受访者中有两个与他人分享假新闻。其主要传播渠道是社交网络、互联网出版物、电视和 Telegram 频道。同时,这些也是一些最受欢迎的信息来源。研究结果有助于构建假新闻传播的数学模型,制定打击此类内容的措施,以及建立监管蓄意虚假和不可靠数据的机制。
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引用次数: 0
期刊
Galactica Media: Journal of Media Studies
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