Understanding the formation of knowledge outcomes in virtual communities - a trust development perspective

Abstract

Knowledge outcome improvement is critical to the success of e-communities. We build on attitude-based theory and trust literature to propose a model that explains the relationship between belief, knowledge exchange, and knowledge outcomes. This model is based on the trust-centered lens, and theorizes knowledge exchange as affected by one's constructed support, in terms of individual virtual skill and environmental support. Trust is captured by cognitive trust and emotional trust. The model was empirically validated through a survey. Results show that knowledge outcome intention is positively affected by trust development, which in turn is influenced by constructed support. We discuss the implications of these findings.