Study of Cikadu Edutourism Value Chain as A Buffer Zone of Tanjung Lesung

F. Rahmiati, A. Yustina
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Abstract

This paper profoundly examines the tourism value chain for a strategic advantage. A descriptive method was conducted by surveys and in-depth interviews with stakeholders in Cikadu Edutourism, including businesses, SMEs, community people, academicians, and the media. The value chain components of edutourism value chain's development strategy were evaluated to construct a comprehensive chain. Our findings indicate that the proposed programs could give Cikadu Edutourism a competitive edge by enhancing the quality of life, increasing revenue as a product sold to visitors, and a range of other benefits.
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作为丹绒乐城缓冲地带的慈卡都教育旅游价值链研究
本文深入探讨了旅游价值链的战略优势。本文采用描述性的方法,对资卡都教育旅游的利益相关者进行了调查和深度访谈,包括企业、中小企业、社区人士、学者和媒体。对教育旅游价值链发展战略的价值链要素进行评价,构建教育旅游价值链发展战略的综合价值链。我们的研究结果表明,拟议的项目可以通过提高生活质量,增加销售给游客的产品收入以及一系列其他好处,使磁都教育旅游具有竞争优势。
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