Issues in globalizing a U.S. government Website

M. Evans
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Abstract

The author applied findings from international technical communication research to compare and contrast two informational Websites: a U.S. government Website (response.restoration.noaa.gov), which she had designed, and an analogous French government Website (www.le-cedre.fr). The Websites reflect contrasting rhetorical choices made by their designers, suggesting that some substantial cross-cultural differences among Websites within a genre may be rhetorical in nature rather than surficial. The author suggests five areas where future research could lead to guidelines for Website globalization.
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美国政府网站全球化的问题
作者运用国际技术传播研究的成果,对自己设计的美国政府网站(response. restore .noaa.gov)和类似的法国政府网站(www.le-cedre.fr)进行了比较和对比。这些网站反映了设计者所做的修辞选择的对比,这表明同一类型网站之间的一些实质性的跨文化差异可能是修辞的本质而不是表面的。作者提出了五个领域,未来的研究可能会导致网站全球化的指导方针。
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