Internet Thinking Boosts Hotel Management Upgrade Path Analysis

Gao Fang
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Abstract

The emergence of the Internet has changed the traditional business model and people's living habits. With the application and development of the Internet + in various industries, traditional hotels are also facing the challenge of transformation and upgrading. By exploring the nature and connotation of Internet thinking, and focusing on the serious pains of traditional hotel homogenization, aging business model, and serious waste of resources, combined with the characteristics and advantages of the Internet, the Internet thinking can be reasonably applied to hotel marketing. , product services and internal management, etc., is the key to hotel transformation and upgrading. This paper analyzes the relationship between Internet thinking and its emergence, and combines hotel management to explore its future development path under the Internet thinking.
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互联网思维助力酒店管理升级路径分析
互联网的出现改变了传统的商业模式和人们的生活习惯。随着互联网+在各行业的应用和发展,传统酒店也面临着转型升级的挑战。通过探究互联网思维的本质和内涵,针对传统酒店同质化、商业模式老化、资源浪费严重的痛点,结合互联网的特点和优势,将互联网思维合理应用于酒店营销。产品服务和内部管理等,是酒店转型升级的关键。本文分析了互联网思维与其产生的关系,并结合酒店管理,探索互联网思维下酒店未来的发展路径。
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