ETHNIC ENTREPRENEURSHIP AND LOCAL BUSINESS COMMUNITY: EXPERIENCE OF INTERACTION IN THE CONSUMER MARKET IN THE REGION

Abstract

The article describes ethnic entrepreneurship and the economic entities that re¬present it. The authors substantiate the role of the diaspora as a criterion for "breeding" the con-cepts of ethnic entrepreneurship and local business community. The article reveals the methodology for understanding the phenomenon of the local business community, and identifies its general and specific features. There were examined the domestic practice of social interaction between ethnic entrepreneurship and the local business community in the consumer market of the South of Western Siberia in the Tyumen and Omsk regions bordering the Republic of Kazakhstan. The stages of development of the process of inter-action of ethnic business structures with the local business community are analyzed. The article describes the current state of ethnic entrepreneurship in the studied region. The results of sociological research in 2018-2019 in the framework of the scientific community "Social responsibility of business" (Tyumen) are presented. Representatives of municipal authorities of the Tyumen and Omsk regions, the local business community and ethnic entrepreneurship of the region took part in the research. The authors identified behavioral priorities of economic entities and the level of competition between them in each segment of the consumer market in the South of Western Siberia. There are determined competi-tive advantages of the local business community in comparison with ethnic entrepreneur-ship. The article presents results of an expert assessment of the interaction between the local business community and ethnic entrepreneurship, as well as the author's vision of its prospects. The ranking of significance of promising areas of interaction between the local business community and ethnic business structures in the consumer market of the South of Western Siberia is compiled. The social responsibility of ethnic and local businesses is updated, which implies that they make an independent decision to invest their own funds in creating a favorable social environment, in the health, safety and comprehensive devel-opment of regional society