Looking for Indicators of Media Richness Theory in Distance Education

Abstract

Distance learning is becoming a popular option for education. Course management platforms (CMP) are used to deliver distance learning courses. These include an abundance of channels by which to communicate and run a distance class. As such, CMP provide an excellent environment to test the implications of Media Richness Theory. Based upon a review of "interaction" theories, conjectures are formulated outlining anticipated differences based upon the richness used in the CMP. These conjectures are tested with a set of data from an established distance education program. The results show significant differences, in the direction predicted by Media Richness Theory, for satisfaction, communication and interaction, and perceived technology effectiveness.