{"title":"Loyalty Comes with a Price: A Strategic Up-scaling from USP Loyalty Cards in India","authors":"P. Grover, S. Dasgupta","doi":"10.1108/978-1-78756-755-920191006","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":414549,"journal":{"name":"Start-up Marketing Strategies in India","volume":"42 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Start-up Marketing Strategies in India","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/978-1-78756-755-920191006","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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