Gentrification and the Making of Craft Beer White Spaces

Abstract

This chapter evaluates the ways in which craft beer has reshaped spaces, places, and cultures in the image of white people, whiteness, and white supremacy. Craft beer spaces and places are typically located in gentrified areas, which have become signifiers of gentrification and middle-class consumption. The chapter then argues that craft breweries socially and culturally construct authentic identities that reflect middle-class values. It also explores the ways in which gentrification and craft beer are entangled, and the processes whereby such beer gentrification leads to the creation of 'white spaces.' Using interview data, the chapter examines how these spaces discourage and exclude black people and other minorities from participating in craft beer cultures, and therefore its consumption.