Factors influencing the purchase of travel insurance over mobile banking

Abstract

By adopting the Davis's technology acceptance model and introducing the variables of system quality, information quality, and service quality from the information system success model, this study's purpose is to combine these two models to explore the factors that influence consumers to purchase travel insurance through the mobile banking system. In our entire study process, total 300 survey questionnaires were collected, approaching a response rate of 100%. Due to the insufficient number of samples and this is a new issue, it may lead to insufficient statistical analysis. Moreover, the number of valid questionnaires was 261, approximately 87% of the response rate. Research results show the following: in our hypothesis test, only one of the 12 hypotheses is not valid. Last, the study provides recommendations and directions for the financial industry to use as reference when promoting mobile banking operations in the future.