Reputation Anxiety: Consumer Background Checks and the Cultivation of Risk

Nora A Draper
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引用次数: 3

Abstract

This article examines the role consumer background check companies play in the construction of reputation anxiety. Through an examination of corporate blogs and sponsored stories, this article argues these companies cultivate risk along two related axes: (a) fear of dangerous others; and (b) fear of the threat posed by personal information available to others. Through sponsored stories and promotional material, these companies encourage people to mitigate risk by using consumer background check services to seek out information about others and review available details about themselves. Consistent with other forms of risk anxiety in modern cultures, the advice offered by these companies encourages the acceptance of personal responsibility around the acquisition of and response to this information. This article concludes by arguing the cultivation of reputation anxiety around digital skeletons—belonging both to others and to oneself—is rooted in gendered notions of safety and personal responsibility.
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声誉焦虑:消费者背景调查与风险培养
本文考察了消费者背景调查公司在声誉焦虑建构中的作用。通过对企业博客和赞助故事的研究,本文认为,这些公司沿着两个相关的轴线培养风险:(a)对危险人物的恐惧;(b)对他人可获得的个人信息所构成的威胁的恐惧。通过赞助故事和宣传材料,这些公司鼓励人们使用消费者背景调查服务来寻找他人的信息,并审查自己的可用细节,从而降低风险。与现代文化中其他形式的风险焦虑一样,这些公司提供的建议鼓励人们在获取和应对这些信息时承担个人责任。这篇文章的结论是,围绕数字骨架——既属于他人也属于自己——的声誉焦虑的培养根植于性别对安全和个人责任的观念。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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