Digital Transformation Strategy and Environmental Performance: A Case Study

M. Sarfraz, Zhixiao Ye, Florin Dragan, L. Ivașcu, A. Artene
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引用次数: 3

Abstract

Digital technology has drastically transformed businesses’ activities, operations, and processes. Today, digital efficiencies have inspired companies to take initiatives to leverage the firm’s environmental performance. The study’s primary purpose was to examine how a digital transformation strategy affects environmental performance under the mediating role of innovation capabilities and moderating role of digital organizational culture. The data was obtained from manufacturing industry employees in Pakistan. The results reveal that digital transformation strategy (DTS) positively and significantly affects innovation capabilities and environmental performance. The link between digital transformation and environmental performance is mediated by innovation capabilities, while digital organizational culture moderates the relationship between innovation capabilities and environmental performance.
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数字化转型战略与环境绩效:案例研究
数字技术已经彻底改变了企业的活动、运营和流程。如今,数字化的效率激励着公司采取主动措施来提高公司的环境绩效。本研究的主要目的是探讨在创新能力的中介作用和数字化组织文化的调节作用下,数字化转型战略对环境绩效的影响。这些数据来自巴基斯坦的制造业雇员。结果表明,数字化转型战略对企业创新能力和环境绩效具有显著的正向影响。创新能力在数字化转型与环境绩效之间起中介作用,数字化组织文化在创新能力与环境绩效之间起调节作用。
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