{"title":"Growing Generation Z audiences: Untapped audiences of Chinese Instrumental Music in Singapore","authors":"Samantha Tham, S. Wong","doi":"10.54165/9789887928522/03","DOIUrl":null,"url":null,"abstract":"While the arts in Singapore $nd new ways to propel in a new pandemic world, traditional arts consequently too, face increasing challenges in withstanding the currents of modernisation (Quek 2020, 29). Attracting new audiences amidst the current backdrop of digitisation is a priority for Chinese instrumental music companies. Generation Z (Gen Z) are soon to be the most populous generation as they are accountable for more than one-third of the global population of 7.7 billion (Deloitte 2019, 22). Speci$ed as those born a#er 1995, Gen Z will eventually be key stakeholders of the arts as the generation grows and matures as audiences and patrons.2","PeriodicalId":325899,"journal":{"name":"Empower Arts, Animate Communities","volume":"387 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Empower Arts, Animate Communities","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.54165/9789887928522/03","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
While the arts in Singapore $nd new ways to propel in a new pandemic world, traditional arts consequently too, face increasing challenges in withstanding the currents of modernisation (Quek 2020, 29). Attracting new audiences amidst the current backdrop of digitisation is a priority for Chinese instrumental music companies. Generation Z (Gen Z) are soon to be the most populous generation as they are accountable for more than one-third of the global population of 7.7 billion (Deloitte 2019, 22). Speci$ed as those born a#er 1995, Gen Z will eventually be key stakeholders of the arts as the generation grows and matures as audiences and patrons.2
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