Analysis Strategy of Coastal Women Empowerment in Lambangi Village Kolono East District South Konawe Regency

H. Batoa, Yoenita Jayadisastra, S. Abdullah, I. Salam, Megawafirmawanti Lasinta, Nur Adzy
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Abstract

This study aims to analyse the process of empowering coastal women in Lambangi Village, identifying internal and external factors to formulate and determine priority strategies for empowering coastal communities. This study collected data through observation, interviews, documentation studies, simple quantitative data analysis with class intervals, and SWOT analysis. The results showed that the average percentage of empowering coastal women through the coco pot business in Lambangi Village was 87.36%, consisting of preparation, assessment, planning, formalisation of action plans, implementation, evaluation and termination. The strategy that must be implemented consists of increasing human resources, intensifying the use of social media for online marketing, and collaborating with the government to participate in exhibitions as a venue for expanding offline marketing networks.
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南科纳威县科洛诺东区兰班吉村沿海妇女赋权分析策略
本研究旨在分析Lambangi村沿海妇女赋权的过程,确定内部和外部因素,以制定和确定沿海社区赋权的优先战略。本研究通过观察法、访谈法、文献研究法、简单的类间隔定量数据分析、SWOT分析法等方法收集数据。结果表明,在Lambangi村,通过可可罐业务赋予沿海妇女权力的平均百分比为87.36%,包括准备、评估、规划、行动计划的正定化、实施、评估和终止。必须实施的战略是增加人力资源,加强利用社交媒体进行在线营销,与政府合作参加展览,作为扩大线下营销网络的场所。
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