Cayenne Pepper Seed Partnership Sustainability Strategy (Case Study of "You Seed" Company Jember East Java)

Alfina Uswatun Hasanah, Sudarko Sudarko, Luh Putu Suciati
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Abstract

Jember is one of the Cayenne pepper-producing districts in East Java. It is among the top 10 cayenne pepper producers in East Java and has the potential to contribute raw materials for cayenne pepper seeds. One of the superior seed-producing companies in Jember Regency is PT. Benih Unggul Sejati or You Seed Company. The company partners with cayenne pepper farmers in Jember to get raw seed materials. The higher demand for seeds is a problem, namely the farmers' lack of raw seed materials in stock. Farmers often provide seeds from their cayenne pepper harvest in quantities below the target set by the company. The sampling method uses a total sampling of 28 respondents. The data collection method uses observation, interview, and literature study methods. The research methods used are descriptive and quantitative. The results of the study are the sustainability strategy of the partnership that exists between the company PT. Benih Unggul Sejati and cayenne pepper seed farmers, namely the company strengthening emotional relationships with partner farmers through increasing the frequency of visits to partner farmers' land; the company provides capital loan assistance of up to 50% of the total cost of cayenne pepper farming expenses to partner farmers; utilizing waring technology in the cayenne pepper cultivation process; expanding the sales market for cayenne pepper seeds both nationally and internationally and cooperating with fellow IPBH member companies.
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辣椒种子合作伙伴可持续发展战略(东爪哇岛 Jember 省 "You Seed "公司案例研究)
Jember 是东爪哇的卡宴辣椒产区之一。它是东爪哇前十大卡宴辣椒生产地之一,具有为卡宴辣椒种子提供原材料的潜力。Jember 县的一家优秀种子生产公司是 PT.Benih Unggul Sejati 或 You Seed Company。该公司与 Jember 的辣椒种植农合作,获取种子原料。种子需求量大是一个问题,即农民缺乏种子原料库存。农民提供的辣椒种子数量往往低于公司设定的目标。抽样方法总共抽取了 28 名受访者。数据收集方法采用观察法、访谈法和文献研究法。采用的研究方法是描述性方法和定量方法。研究结果是 PT.Benih Unggul Sejati 公司与种植辣椒种子的农民之间的可持续发展战略,即公司通过增加访问合作农民土地的频率来加强与合作农民之间的情感关系;公司向合作农民提供高达辣椒种植总成本 50%的资金贷款援助;在辣椒种植过程中使用 Waring 技术;在国内和国际上扩大辣椒种子的销售市场,并与 IPBH 成员公司开展合作。
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