{"title":"Changing Minds","authors":"H. Gardner","doi":"10.7551/mitpress/12017.003.0001","DOIUrl":null,"url":null,"abstract":"Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company’s culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds — yet this phenomenon is among the least understood of familiar human experiences. Changing minds is difficult and Gardner acknowledges it takes its own pace — the slow is just as effective as the fast","PeriodicalId":329260,"journal":{"name":"Break On Through","volume":"35 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Break On Through","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.7551/mitpress/12017.003.0001","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company’s culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds — yet this phenomenon is among the least understood of familiar human experiences. Changing minds is difficult and Gardner acknowledges it takes its own pace — the slow is just as effective as the fast
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