Strategi Pricing Policy Dalam Menarik Minat Wisatawan

Abstract

Mekarsari Fruit Park Bogor is one of the largest conservation centers for the biodiversity of tropical fruits in the world, especially the types of superior fruits collected from all regions in Indonesia, as well as a place for cultivation research (agronomy), breeding and propagation of superior seeds to then be disseminated to farmers and the general public.This research is descriptive-verifikative type, while the sampling technique used is incindental sampling with 100 respondents. The technique of data analysis used is multiple linear regression analysis with a hypothesis test using test of coefficient of determination analysis ( , partial test (T test). This research was assisted with classical assumption test which consisting of normality test and autoceration test. From the statistical test result, it was known that pricing policy also had positive and significant influence to tourist interest with regency coefficient equal to 0.793, besides tourism product and pricing policy influence to tourist interest in Taman Buah Mekarsari equal to 62,9 %.