Tourism is one of the important factors supporting Indonesia's economy. The development of digital tourism services is an important breakthrough to enhance the development of tourism. This can create brand awareness, engagement, sales and even loyalty.The purpose of this study was to determine the dominant factors affecting the reception and use of digital services. Sampling with Purpose Sampling technique, using observation, interviews, questionnaires, and documentation. The data obtained were analyzed using the Theme Analytic method.The results showed Performance Expectancy the dominant factor is Helping the Purchasing Process (51.72%), Effort Expectancy the dominant factor is Feeling Expert (45.06%), Social Influence the dominant factor is Social Factors using digital services (77.14%), Facilitating Conditions the dominant factor is Resource Availability (68.06%), Habit the dominant factor is Implementation behavior (68.68%), Perceive Risk the dominant factor is Performance Loss Risk (52.8%), Perceive Convenience the dominant factor is Comfort Using (31.05% ) and the Trush the dominant factor is Ability Provider (48.37%).The key to the success of floating digital services is to truly meet the requirements of digital consumer buying behavior which is an important factor in the concept of Market Driven in the industrial era 4.0. It is necessary to test the validation of digital tourism services to measure the level of acceptance and improvement programs.
{"title":"Eksploratory Faktor Analisis Pengembangan Layanan Pariwisata Digital Penelitian Kualitatif dengan Metode Theme Analytic","authors":"Daduk Merdika Mansur, Ernie Tisnawati Sule, D. Kartini, Yevis Marty Oesman, Nurul Chamidah","doi":"10.37253/altasia.v2i1.544","DOIUrl":"https://doi.org/10.37253/altasia.v2i1.544","url":null,"abstract":"Tourism is one of the important factors supporting Indonesia's economy. The development of digital tourism services is an important breakthrough to enhance the development of tourism. This can create brand awareness, engagement, sales and even loyalty.The purpose of this study was to determine the dominant factors affecting the reception and use of digital services. Sampling with Purpose Sampling technique, using observation, interviews, questionnaires, and documentation. The data obtained were analyzed using the Theme Analytic method.The results showed Performance Expectancy the dominant factor is Helping the Purchasing Process (51.72%), Effort Expectancy the dominant factor is Feeling Expert (45.06%), Social Influence the dominant factor is Social Factors using digital services (77.14%), Facilitating Conditions the dominant factor is Resource Availability (68.06%), Habit the dominant factor is Implementation behavior (68.68%), Perceive Risk the dominant factor is Performance Loss Risk (52.8%), Perceive Convenience the dominant factor is Comfort Using (31.05% ) and the Trush the dominant factor is Ability Provider (48.37%).The key to the success of floating digital services is to truly meet the requirements of digital consumer buying behavior which is an important factor in the concept of Market Driven in the industrial era 4.0. It is necessary to test the validation of digital tourism services to measure the level of acceptance and improvement programs.","PeriodicalId":224372,"journal":{"name":"Altasia: Jurnal Pariwisata Indonesia","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122033972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-01DOI: 10.37253/altasia.v2i1.542
Ani Solihat, Rani Rahmayani, Martina Nur Syifa, I. Iskandar, R. Handayani
This research is to increase visitor interest in the Amazing Art World Bandung 3D Photo Museum through social media. Amazing Art World 3D Photo Museum is a tourist attraction in Bandung that has artistic content. This photo museum also carries the concept of 3D Amazing Art World and is the largest 3D photo museum in the world. Amazing Art World 3D Photo Museum has made various innovations to market this recreational service, one of which is using social media, but until now the number of visitors is still not as expected. This research uses quantitative research methods with data collection techniques carried out using purposive sampling with respondents 96 people as Instagram social active users. The results show that the current level of social media at the Amazing Art World 3D Photo Museum has not yet increased interest in visiting, with the result of its influence being still low because photos on social media still do not communicate optimally.
{"title":"Media Sosial Untuk Meningkatkan Minat Kunjung Museum Foto 3D Amazing Art World","authors":"Ani Solihat, Rani Rahmayani, Martina Nur Syifa, I. Iskandar, R. Handayani","doi":"10.37253/altasia.v2i1.542","DOIUrl":"https://doi.org/10.37253/altasia.v2i1.542","url":null,"abstract":"This research is to increase visitor interest in the Amazing Art World Bandung 3D Photo Museum through social media. Amazing Art World 3D Photo Museum is a tourist attraction in Bandung that has artistic content. This photo museum also carries the concept of 3D Amazing Art World and is the largest 3D photo museum in the world. Amazing Art World 3D Photo Museum has made various innovations to market this recreational service, one of which is using social media, but until now the number of visitors is still not as expected. This research uses quantitative research methods with data collection techniques carried out using purposive sampling with respondents 96 people as Instagram social active users. The results show that the current level of social media at the Amazing Art World 3D Photo Museum has not yet increased interest in visiting, with the result of its influence being still low because photos on social media still do not communicate optimally.","PeriodicalId":224372,"journal":{"name":"Altasia: Jurnal Pariwisata Indonesia","volume":"215 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123389818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-01DOI: 10.37253/altasia.v2i1.540
A. Ady, Sekolah Tinggi Pariwisata Ambarukmo Yogyakarta, Nina Nurrahmah, Ervita Kurnia Sari, A. Rif’an
{"title":"Strategi Pengembangan Kawasan Wisata Tanjung Lesung Sebagai Destinasi Prioritas yang Rawan Bencana","authors":"A. Ady, Sekolah Tinggi Pariwisata Ambarukmo Yogyakarta, Nina Nurrahmah, Ervita Kurnia Sari, A. Rif’an","doi":"10.37253/altasia.v2i1.540","DOIUrl":"https://doi.org/10.37253/altasia.v2i1.540","url":null,"abstract":"","PeriodicalId":224372,"journal":{"name":"Altasia: Jurnal Pariwisata Indonesia","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129099423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-01DOI: 10.37253/altasia.v2i1.543
Annisa Retno Utami, F. Farida
{"title":"Analisis Faktor Kunjungan Wisata Sejarah di Kepulauan Seribu Jakarta","authors":"Annisa Retno Utami, F. Farida","doi":"10.37253/altasia.v2i1.543","DOIUrl":"https://doi.org/10.37253/altasia.v2i1.543","url":null,"abstract":"","PeriodicalId":224372,"journal":{"name":"Altasia: Jurnal Pariwisata Indonesia","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122204193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.37253/altasia.v1i2.466
A. Noor, Politeknik Negeri Bandung, Marceilla Suryana, Sholihati Amalia
{"title":"Perilaku Mahasiswa Pariwisata Menggunakan Media Sosial Untuk Mempromosikan Destinasi Wisata","authors":"A. Noor, Politeknik Negeri Bandung, Marceilla Suryana, Sholihati Amalia","doi":"10.37253/altasia.v1i2.466","DOIUrl":"https://doi.org/10.37253/altasia.v1i2.466","url":null,"abstract":"","PeriodicalId":224372,"journal":{"name":"Altasia: Jurnal Pariwisata Indonesia","volume":"98 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114172457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.37253/altasia.v1i2.467
Kartika Dewi, Stp Ars Internasional, Didin Syarifuddin, Sopa Martina
Mekarsari Fruit Park Bogor is one of the largest conservation centers for the biodiversity of tropical fruits in the world, especially the types of superior fruits collected from all regions in Indonesia, as well as a place for cultivation research (agronomy), breeding and propagation of superior seeds to then be disseminated to farmers and the general public.This research is descriptive-verifikative type, while the sampling technique used is incindental sampling with 100 respondents. The technique of data analysis used is multiple linear regression analysis with a hypothesis test using test of coefficient of determination analysis ( , partial test (T test). This research was assisted with classical assumption test which consisting of normality test and autoceration test. From the statistical test result, it was known that pricing policy also had positive and significant influence to tourist interest with regency coefficient equal to 0.793, besides tourism product and pricing policy influence to tourist interest in Taman Buah Mekarsari equal to 62,9 %.
茂物Mekarsari Fruit Park茂物Mekarsari Fruit Park茂物Mekarsari Fruit Park茂物Mekarsari Fruit Park茂物Mekarsari Fruit Park茂物Mekarsari Fruit Park茂物Mekarsari Fruit Park茂物是世界上最大的热带水果生物多样性保护中心之一，特别是从印度尼西亚所有地区收集的优质水果类型，也是种植研究(农艺学)、育种和繁殖优质种子的地方，然后向农民和公众传播。本研究为描述性验证型，而采用的抽样技术为100名受访者的随机抽样。使用的数据分析技术是多元线性回归分析和假设检验，使用决定系数检验(，部分检验(T检验))。本研究采用经典假设检验，包括正态性检验和自化检验。从统计检验结果可知，价格政策对游客兴趣也有正向显著影响，摄政系数为0.793，旅游产品和价格政策对游客兴趣的影响为62.9%。
{"title":"Strategi Pricing Policy Dalam Menarik Minat Wisatawan","authors":"Kartika Dewi, Stp Ars Internasional, Didin Syarifuddin, Sopa Martina","doi":"10.37253/altasia.v1i2.467","DOIUrl":"https://doi.org/10.37253/altasia.v1i2.467","url":null,"abstract":"Mekarsari Fruit Park Bogor is one of the largest conservation centers for the biodiversity of tropical fruits in the world, especially the types of superior fruits collected from all regions in Indonesia, as well as a place for cultivation research (agronomy), breeding and propagation of superior seeds to then be disseminated to farmers and the general public.This research is descriptive-verifikative type, while the sampling technique used is incindental sampling with 100 respondents. The technique of data analysis used is multiple linear regression analysis with a hypothesis test using test of coefficient of determination analysis ( , partial test (T test). This research was assisted with classical assumption test which consisting of normality test and autoceration test. From the statistical test result, it was known that pricing policy also had positive and significant influence to tourist interest with regency coefficient equal to 0.793, besides tourism product and pricing policy influence to tourist interest in Taman Buah Mekarsari equal to 62,9 %.","PeriodicalId":224372,"journal":{"name":"Altasia: Jurnal Pariwisata Indonesia","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116039874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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