Political Marketing Mix Mahasiswa Dalam Pilgub Jabar 2018

Mochamad Ilyas Gia Septian, R. D. H. Utama, Ridwan Purnama
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Abstract

ABSTRACT: This study aims to describe the political marketing mix and the decision to elect the Governor and deputy governor of West Java in 2018 to students of the Indonesian Education University. This study uses a descriptive approach with the explanatory survey method. The unit of analysis is the 2013-2017 UPI undergraduate students with 106 people. Data collection is done using a questionnaire. The analysis technique used is a descriptive technique using frequency distribution. The findings in this study show that the picture of the political marketing mix is in a fairly good category, and the picture of the decision to choose is in a fairly good category, and the political marketing mix has a significant influence on the decision to choose with a quite high influence of 62%. The difference in this study lies in the object of research, the time of the study, the measuring instrument, the literature used, the theory used and the results of the study. 
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摘要:本研究旨在描述印尼教育大学学生在2018年选举西爪哇省省长和副省长的政治营销组合和决策。本研究采用描述性研究方法和解释性调查法。分析单位为2013-2017届UPI本科生,共106人。数据收集是通过问卷调查完成的。使用的分析技术是使用频率分布的描述性技术。本研究的研究结果表明,政治营销组合的图景处于一个相当好的类别,选择决策的图景处于一个相当好的类别,政治营销组合对选择决策有显著的影响,影响程度相当高,达到62%。本研究的不同之处在于研究对象、研究时间、测量工具、使用的文献、使用的理论和研究结果。
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