Attractiveness of Online Marketing in the Age of Industry 4.0

Abstract

In order to be able to compete in the market, all businesses equip themselves with a reasonable marketing strategy. The rapid development of the internet together with the constant innovation of technology platforms has contributed to turning the world into a digital age and creating a new marketing and online marketing trend. Now, businesses no longer overlook the role of digital marketing in reaching out to the target customers and branding for products and businesses. The paper focuses on analyzing the attraction of online marketing to young people and the importance, impact of online advertising on daily life, the status of online marketing activities of businesses and individuals in Vietnam in technology development era. The paper research the advantages and disadvantages of online marketing through surveys and previous research materials, combined with online survey methods to show advertising methods and the impact of online marketing on consumer.