The change of the woman beauty standards in Lithuanian culture

Raimonda Rauluševičienė
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Abstract

The article analyses the concepts of a woman external beauty in the scientific literature. The research shows differences in the stereotypes of the external beauty of women who lived in rural and urban Lithuania in the beginning of the 20th century in Lithuanian culture: the ethnic stereotype of the external beauty of rural women was strongly influenced in cities by western fashion trends. Empirical research carried out of analysis of the women beauty standards, based on the 2000-2020 publications of the women journal "Moteris". In these publications, new standards of beauty were formed over the course of two decades: women are encouraged to create their own beauty, using various tools of the beauty industry, but at the same time, women are encouraged to create inner values, human relationships and career achievements. Key words: beauty, woman, standards of beauty, external beauty of a woman, external facial features, appearance.
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立陶宛文化中女性审美标准的变化
本文分析了科学文献中关于女性外在美的概念。研究表明,在立陶宛文化中,20世纪初生活在农村和城市的立陶宛妇女的外在美刻板印象存在差异:农村妇女的外在美刻板印象在城市中受到西方时尚潮流的强烈影响。基于2000-2020年女性期刊《Moteris》的出版物,对女性美的标准进行了实证研究。在这些出版物中,20年来形成了新的审美标准:鼓励女性利用美容行业的各种工具创造自己的美,但同时也鼓励女性创造内在价值、人际关系和事业成就。关键词:美,女人,美的标准,女人的外在美,外在五官,外貌。
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The change of the woman beauty standards in Lithuanian culture
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