The Influence of Short Video Platform on Audience Use and Reflections—Take TikTok as an example

Guo Zhaoying
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Abstract

In the context of the strict prevention and control of the epidemic in 2021, short video platforms have become a popular choice for entertainment, and it is common for TikTok to be the top download of video and audio in the mobile client app download list. In the four months from mid-December 2020 to mid-April 2021, downloads have grown from 5.04 billion to 5.8 billion. While TikTok has a large number of users, its shortcomings, such as vulgar, plagiarism and privacy disclosure, cannot be ignored. How to solve them has become a top priority. Whether TikTok can meet users' demands and guide users to think about whether they can co-existence and how to balance both of them will need to be further explored.
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短视频平台对受众使用和反思的影响——以TikTok为例
在2021年疫情严控的大背景下,短视频平台成为大众娱乐的热门选择,抖音在移动客户端应用下载榜单中稳居视频和音频下载量榜首是家常便饭。从2020年12月中旬到2021年4月中旬的4个月里,下载量从50.4亿增长到58亿。虽然抖音拥有大量用户,但其低俗、抄袭、泄露隐私等缺点也不容忽视。如何解决这些问题已成为当务之急。TikTok能否满足用户需求,引导用户思考两者是否可以共存,如何平衡两者,还需要进一步探索。
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