{"title":"The Disruptive Innovation Potential and Business Case Investment Sensitivity of Open RAN","authors":"T. Kyoseva, V. Poulkov, P. Lindgren","doi":"10.13052/jmm1550-4646.1943","DOIUrl":null,"url":null,"abstract":"Every telecom constantly faces the dilemma of when to invest in the next generation infrastructure network and how the investment would be monetized. The telco value proposition comprises products, services, processes, technologies, and network infrastructure. This paper explores making the business case out of Open RAN investment for a 5G network, where Open RAN is further researched if telcos perceive it as radical or disruptive innovation. As part of the research, different telecom companies are approached with a set of questions. The results are analysed and mapped in a Business Model Innovation chart. Furthermore, this paper also covers an analysis related to evaluating the sensitivity of how profitable a telco could be depending on Open RAN TCO investment for 5G deployments and the number of customers using value propositions – products, services and processes. Two sensitivity scenarios are simulated so various combinations could be observed before taking any further decision for Open RAN 5G business model implementation.","PeriodicalId":425561,"journal":{"name":"J. Mobile Multimedia","volume":"12 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"J. Mobile Multimedia","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.13052/jmm1550-4646.1943","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Every telecom constantly faces the dilemma of when to invest in the next generation infrastructure network and how the investment would be monetized. The telco value proposition comprises products, services, processes, technologies, and network infrastructure. This paper explores making the business case out of Open RAN investment for a 5G network, where Open RAN is further researched if telcos perceive it as radical or disruptive innovation. As part of the research, different telecom companies are approached with a set of questions. The results are analysed and mapped in a Business Model Innovation chart. Furthermore, this paper also covers an analysis related to evaluating the sensitivity of how profitable a telco could be depending on Open RAN TCO investment for 5G deployments and the number of customers using value propositions – products, services and processes. Two sensitivity scenarios are simulated so various combinations could be observed before taking any further decision for Open RAN 5G business model implementation.
每家电信公司都面临着何时投资下一代基础设施网络以及如何将投资货币化的困境。电信公司的价值主张包括产品、服务、流程、技术和网络基础设施。本文探讨了5G网络开放RAN投资的商业案例,如果电信公司将其视为激进或颠覆性创新,则对开放RAN进行进一步研究。作为研究的一部分,研究人员向不同的电信公司提出了一系列问题。分析结果并将其映射到商业模式创新图表中。此外,本文还涵盖了与评估电信公司盈利程度的敏感性相关的分析,这取决于5G部署的开放式RAN TCO投资以及使用价值主张(产品、服务和流程)的客户数量。模拟了两种灵敏度场景,以便在对Open RAN 5G商业模式实施做出任何进一步决定之前,可以观察到各种组合。