{"title":"A Study of Branding Strategy Influencing Brand Equity for Youth in the Pakistan’s Domestic New Luxury Apparel Industry","authors":"","doi":"10.37745/bjms/vol8.no4.pp49-66.2020","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":269977,"journal":{"name":"British Journal of Marketing Studies","volume":"335 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"British Journal of Marketing Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37745/bjms/vol8.no4.pp49-66.2020","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}