Dynamics of Adopting Electric Vehicles in India: A Grounded Theory Approach

Abstract

Through connectivity with the electric grid, electric vehicles (EVs) minimize or eliminate the need for fossil fuels. Despite the rapid adoption of EVs in recent times, most government adoption objectives have not been attained. This article aims to comprehend the reasons behind the limited uptake of electric scooters in India and the driving aspects. This research used a grounded theory methodology. Using a snowball sampling technique, we conducted 25 in-depth interviews with EV owners, mainly based in Delhi and Mumbai. As an outcome of the study, four drivers and four impediments to the adoption of EVs have been formulated. The study shows that there are Financial, Technological, Operational, and Psychological drivers and Technological/Infrastructural, Operational, and Psychological impediments to the adoption. The study identifies the key concern areas in the form of categories of drivers and impediments, which can be considered in industrial and public policymaking. This research broadens our understanding of India’s uptake of EVs and provides key insights to organizations and policymakers regarding EV adoption in India.