Study on the Design Features of “Key Concepts in Chinese Thought and Culture” and Its Picture Book

Abstract

In order to realize discourse communication, terms go first. In order to realize term planning, design goes first. The terminological project named "Key Concepts in Chinese Thought and Culture" has displayed multifaceted traditional Chinese culture through channels such as online term bank, printed books for adults and children, which is also an important step for the practice of local knowledge and universal value. Its unique humanity and tradition are rarely found in the existing international term bank. This paper studies and evaluates the macro- and meso-design features of its term bank and picture book in terms of the three parameters, namely, term selection, term arrangement and term categorization.